Guest blogging is one of the finest online marketing strategies you may think of investing in. If you are planning to spread your brand’s message and winning the trust of your target audience matters for you, start sharing content to other blogs related to your market or niche.
Aren’t you convinced about writing content for someone else’s site?
If yes, then you must know that guest blogging offers significant benefits- both for you and your company. Here are the top 5 benefits of guest blogging.
Expand Your Network
Gone are the days when connecting with influencers was extremely tough. But, with guest blogging, the process has become simple now. (more…)
To ensure digital marketing success by leveraging a location-based strategy, most of the seasoned SEO professionals often start with creating a Google My Business listing.
Google My Business (GMB)- a free tool from Google that assists business owners to deal with their online presence across the search engine and its portfolio of Utilities- offers the most significant impact for brands seeking local exposure.
Features such as Google’s Local Search results, which break out with a list of adjacent businesses and much of the relevant information needed to find a specific business and potentially buy something, additionally emphasise the need for a GMB listing for new and established businesses.
Google’s Knowledge Graph also uses verified GMB information to help generate details for its database about businesses and alike entities relevant to specific searches. (more…)
Being SEO experts, we talk length about how to create the finest websites, produce the best content, and provide the best value. Though these are all important points to remember, it is also important for us to be able to identify and recognise signs that Google is looking for.
Google quality updates seemingly occur monthly, and since the Fred event of March 2017, the issues related to website quality have begun to take centre stage.
Section 7 of Google’s Search Quality Guidelines advises the rating team on how to identify the lowest quality pages and emphatically reinforces the underlying goal that the content and websites that Google serves are created to be helpful for users. (more…)
According to the IAB, mobile drove around $6 billion year-over-year increase in search spend and surpassed desktop for the first time in 2016. Let’s look at the significant trends, launches and news so far from Google AdWords and Bing Ads in 2017.
Conversion tracking and attributions
- The first half of 2017 witnessed the final sunset of AdWords Converted Clicks and the onset of Google Attribution, a grand product release announced at Google Marketing Next.
- Google added Maximize Conversions to its suite of automated bidding strategies. Meaning, if you often import offline conversions into AdWords, you can schedule those imports now.
- There was big news in online-to-offline conversion tracking with Google’s in-store sales measurement programs. Retailers can upload their loyalty cards or customer email lists into AdWords, or in-store sales conversions will show up automatically in AdWords with a program powered by partnerships Google forms with different financial vendors that gives coverage of 70% of credit card transactions in the US.
- Now, Google can track and report on store visits from Youtube campaigns.
Over the last two decades, the landscape of digital marketing has evolved significantly. Amid the changing Google’s algorithm and a flood of misinformation floating through the digital marketing spheres, it’s easy to lose sight of basic practices we should adhere to in our own SEO and content marketing strategies.
Your content may be great, but sometimes it doesn’t serve the purpose right. Why? Here in this blog, we are going to discuss some common SEO errors content marketers and bloggers make.
Poor Page Copy
In digital marketing, it’s essential to write for readers rather than search engines. You needn’t show off knowledge with excessive jargon. Keep the content light and write for the readers on the eighth-grade reading level. (more…)
Many changes to the services offered by Google will impact its pay-per-click (PPC) advertising customers in the upcoming years. A variety of changes bring shifting trends in the search and PPC industries, concerning the strategies utilised by search engine developers and the behaviours of their users.
A strong PPC strategy requires constant tweaking to be responsive to the swiftly changing market conditions. The ones who are not keeping track of the industry developments and service changes may lose advertising market penetration over the coming year.
Keep an eye out on the below-mentioned trends to get the most from PPC :
Video Ads Becoming Popular
Video ads that capture the imagination of a company’s target client will generate increased value. A report from BI Intelligence exhibits that total online video ad revenue may reach to billions by 2020. The growth of social networking, including channels designed specifically for photo and video sharing, have hasted the spread of visual formats. (more…)