Google has warned webmaster against using deceptive mobile redirects for some gain last month. It will penalize the site containing redirects whether doing it intentionally or unknowingly. This is because visitors bouncing from one site to another would be frustrated decreasing the using experience. And it is known that user experience comes first for Google in search result even for mobile. (more…)
Yahoo rolled out its own version of product ads on search and display on Thursday. Interestingly, the ads can show up in search and display on mobile, tablet and desktop devices.
Kohl’s, Wayfair and Overstock are the lead retailers that have created this new ad format for Yahoo. The announcement came just two weeks before the Black Friday weekend. The technology partners of this venture are Commerce Hub, Merkle RKG and ChannelAdvisor. (more…)
In the last 12 years, Google has upgraded support forums for about five times. The first upgrade occurs in 2008 and it is followed by another major upgrade in 2011. In 2012, Google has launched a unique forum only for the AdWords community for interaction and help. (more…)
The whole online marketing community is anxiously waiting for the next Penguin update for a long time. Finally, the wait is likely to come to an end by the end of this year. Google is likely to release Penguin version 4.0 real-time update by the end of this year.
According to Gary Illyes, a Google webmaster trends analyst, states that he expects release to be within 2015. As there is only two months away from completing this year, let hope the update will be released within the fixed date. (more…)
Recently, Google has introduced shopping remarketing list to increase the reach of RLSA campaign beyond the text ads to PLAs and local inventory ads (LIAs). This is an important update for advertisers about retargeting potential customers just after customer-match email listing update. It enables the advertisers to target potential customers using Google products with email remarketing. (more…)
Google has rolled out a new AdWords features called customer match recently. It is a new targeting feature that allows advertisers to create custom audience in the AdWords campaign according to email list that can be uploaded in AdWords.
AdWords advertisers have become excited about the update that would be useful in retargeting potential customers easily. The customer match accuracy rate of AdWords is better than Facebook which has been using that feature for a long time now. AdWords customer match is an amazing feature that matches email lists of customers using Google products. Advertisers using email listing to match have found that AdWords outperform Facebook in several tests. (more…)