Pay Per Click (PPC) advertising is offered by Google, LinkedIn, Facebook, and Twitter. PPC advertising has evolved rapidly since Google launched AdWords in 2000. Most of the advertisers are using paid ads for the promotion of products and sales. Some advertisers think PPC is an expensive affair and question the effectiveness of this strategy. It is costly in comparison to traditional methods but always returns more than the invested money, if done properly.
If you haven’t started the PPC advertising yet, I think you will now knowing the benefits. Here are the top benefits of PPC advertising:
1. Get Higher Exposure in the Web
Ranking in the top of the search result is easy in paid advertising. You need an optimised ad, landing page, optimisation, and bidding to get the desired position. Acquiring the top position in search engines for selected keywords bring higher exposure and traffic for brands. It helps in positioning the brand name in the mind of potential customers showing ads relevant according to their search terms. (more…)
Joining in the digital marketing is no more optional but compulsory for the businesses depending upon online traffic for their survival. The brick and mortar marketing no longer works after the emergence of internet marketing across the globe.
For an online business, there are two options to promote the products to the potential customers with organic promotion and paid advertisement. Though paid advertisements have the potential to bring traffic and sales, but does that only as long as there is an investment. (more…)
Google is utilizing RankBrain, a machine learning system, to process all search queries done on its search engine. And it seems, the RankBrain is influencing the ranking of many queries in the search result.
The news appeared in the Steven Levy’s Backchannel, titled, “story about machine learning efforts at Google”. Here is the full story of the RankBrain:
“Google is characteristically fuzzy on exactly how it improves search (something to do with the long tail? Better interpretation of ambiguous requests?) but Dean says that RankBrain is “involved in every query,” and affects the actual rankings “probably not in every query but in a lot of queries.” (more…)
Google is rolling out green ad label globally. Since April, Google users have been observing green ad label instead of yellow one in the search result.
Last week, Google confirmed that green ad label is no longer a test but rolling out for all users across the globe.
Here is what Google stated:
“We regularly test ways to improve the look and feel of our search results page. We’ve been experimenting with a green search ad label and have decided to roll it out based on positive feedback from users and advertisers. Our goal is to make our results page easy to use, and our labeling clear and prominent,” a Google spokesperson told Search Engine Land”. (more…)
Do the keywords of top level domain get ranking boost from Google? The top level domain contains keywords like. Live, .News, .Attorney and so on. This question started making around in the SEO industry soon after a sponsored controversial post in Search Engine land.
Clearing the air, John Mueller confirmed that Google doesn’t count on keywords rich TLD URL for ranking, in a hangout to Search Engine Land. In fact, Google totally ignore the domain names while ranking the keywords in the search result. (more…)
Yandex is the largest search engine with 60% of market share in Russia and fourth worldwide.
Yandex released a new updated version of thematic index citations in Russian. It has announced that the updated version contains calculation and metrics of TIC. Originally, the blog was posted in Russian but later translated by Yandex in English using Google Translator. In the translated post Yandex wrote, it has made serious changes in the algorithm with clean reference signal mechanism and exclusion of outdated features. (more…)