Shopping campaigns offer a simple and flexible way of organizing Google Merchant Center inventory within AdWords to customize campaign using retail centric tools. The campaign can be easily optimized and helps in monitoring the performance of campaign using powerful reporting and benchmarking tools.
Shopping campaign enables product listing ads to display in box of Google search, Google search partners website that display links of products for sale and on Google shopping. Product listing ads has rich information like image, title, price, and business name. This is why it is highly beneficial for advertisers. To use shopping campaign, you need to link Google Merchant Center with AdWords account. (more…)
A company needs dedicated effort and expertise to succeed in content marketing strategy. Creating continuous relevant and useful content for buyer is only half the battle of content marketing. The other most essential part is optimizing content for conversion in website.
A visitor will abandon website if it is difficult to navigate or not optimized for all screen sizes using by user. The content has to be unique and appealing to users to stick on it longer otherwise, will move to other website as other information is easily available online.
In order to optimize content for a successful content marketing strategy, special strategies need to be followed by a company. Here are 7 essential rules of conversion friendly content creation. (more…)
Internet is playing an important role in online marketing development. With increase access of internet, online marketing share is increasing very rapidly. In fact, it has surpassed traditional form of marketing in the market. More and more people are using online media in getting essential information and buying products. In future, the traditional marketing procedure will cease to exist and market will be dominated by online marketing. Thus, companies are trying to secure their future by establishing a strong digital presence. It starts with creating an attractive website used for product promotion. But, merely creating an attractive website isn’t enough to bring success.
The success of a company in online marketing depends upon ranking of website in search result. It brings traffic of potential customers from various resources in website. Hence, every company is trying to increase ranking of website in search result. But, it isn’t easy and requires good optimization of website with skilled professionals help. Search engine optimization (SEO) service is required to achieve ranking by a company in search engine. Let us look at the reasons why company should invest in seo services to succeed in online marketing. (more…)