Google is still the undisputed leader in global search market having collected 54.7 percent of ad revenues worldwide in 2014. Last year, Google has been banned from operating in China and it is giving Baidu, the local search leader huge advantage with more ad revenues generation in 2015. It is expected to see a growth of ad revenues from 6.4 in 2013 to 8.8 percent in 2015 according to a study of eMarketer. (more…)
Customers purchasing products through online media is growing steadily over the years. Experts are forecasting that 175 million people would use online media in purchasing goods online by 2016. Seeing the continuous growth, numerous ecommerce businesses are coming up in market. But, it is not all easy to manage online business as it requires expertise and knowledge of this field.
To deploy and manage ecommerce business site easily, special platform is required. There are numerous paid platforms for business to manage the task by experts. But, it is costly and not affordable for a small business. To avoid high expenditure, most of the entrepreneurs like to manage their site themselves taking help of open source ecommerce platforms. Open source ecommerce platform provides features or applications required in online business at a minimal cost. Further, it contains developers and partners to assist the entrepreneurs to sort out problems quickly. So, let us look at some of popular open source ecommerce platforms useful for managing ecommerce site effectively. (more…)
The SEO professionals are getting confused with using of titles and H1 tags for better result. People are asking in Google Webmaster Help if title and the H1 (header) tag need to be identical. The answer for this question is to have consistent not identical. It would be fine to write exactly same titles and H1 tags in Google News but not with normal Google web search. It is recommended to use a close one with the original title and H1 tag. (more…)