Google’s use of RankBrain is going to affect “plenty” of searchers and SEOs

Google-RankBrain-UK-SEOGoogle is utilizing RankBrain, a machine learning system, to process all search queries done on its search engine.  And it seems, the RankBrain is influencing the ranking of many queries in the search result.

The news appeared in the Steven Levy’s Backchannel, titled, “story about machine learning efforts at Google”. Here is the full story of the RankBrain:

“Google is characteristically fuzzy on exactly how it improves search (something to do with the long tail? Better interpretation of ambiguous requests?) but Dean says that RankBrain is “involved in every query,” and affects the actual rankings “probably not in every query but in a lot of queries.” (more…)

Google Rolled Out Green Ad Label in Search Result

google-green-ad-button-1920Google is rolling out green ad label globally. Since April, Google users have been observing green ad label instead of yellow one in the search result.

Last week, Google confirmed that green ad label is no longer a test but rolling out for all users across the globe.

Here is what Google stated:

“We regularly test ways to improve the look and feel of our search results page. We’ve been experimenting with a green search ad label and have decided to roll it out based on positive feedback from users and advertisers. Our goal is to make our results page easy to use, and our labeling clear and prominent,” a Google spokesperson told Search Engine Land”. (more…)

Does Google Use Keyword Rich TLD for Ranking?

RB-Keyword-DomainsDo the keywords of top level domain get ranking boost from Google? The top level domain contains keywords like. Live, .News, .Attorney and so on. This question started making around in the SEO industry soon after a sponsored controversial post in Search Engine land.

Clearing the air, John Mueller confirmed that Google doesn’t count on keywords rich TLD URL for ranking, in a hangout to Search Engine Land. In fact, Google totally ignore the domain names while ranking the keywords in the search result. (more…)

Yandex Releases Updated Version of Thematic Index Citation

yandex-logo-760x400Yandex is the largest search engine with 60% of market share in Russia and fourth worldwide.

Yandex released a new updated version of thematic index citations in Russian. It has announced that the updated version contains calculation and metrics of TIC. Originally, the blog was posted in Russian but later translated by Yandex in English using Google Translator. In the translated post Yandex wrote, it has made serious changes in the algorithm with clean reference signal mechanism and exclusion of outdated features. (more…)

Apple Joining SEM Business with Paid Search for App Developers

apps-mobile-smartphoneApple is joining in paid search business next week. According to a report on The Verge, the company will release its paid-search ads for the App store. The company is going to introduce a new app-subscription revenue sharing model.

The possibility of Apple store SEM joining in search ads was raised in the Bloomberg report of April. Though, actual product launch will come later but developers are being invited to join beta quickly. Apple has confirmed it in the official site: (more…)

How to End Accumulating IP Address in WordPress Comments?

Privacy of the users need to be respected and protected by any mean. In order to protect their privacies, that’s why some users love to comment anonymously in the website. Further, commenting in the website brings IP address of the users and making it vulnerable for abuse. To avoid that, stopping to store IP address in the WordPress comments is a good idea to protect user privacy. If you want to learn how to stop storing IP addresses of users, this blog will be useful for you to do that easily.


Pros and Cons of Not Storing IP Address in WordPress Comments
WordPress logs and stores IP addresses of users commenting in the website, by default. In fact, these IP addresses are stored in the database permanently. (more…)