In 2013, Google started a mapathon project in India. In this project, the organization has encouraged the people to contribute to fill the gap and improve Google Maps in the country. Before starting the project, the Central Bureau of Investigation has asked the company not to collect secret documents like key military installation of the country.
The main purpose of this project was to collect data about business location, point of interest, and geographical features of the country. Though, the military installation information were not in the required list but still the documents have been collected by the participants in the project. (more…)
According to a new study of BrightEdge – a SEO platform provider conducted with their Data Cube Data set up found that organic traffic was the main source of traffic over social media, and paid search of the different sectors studied. The percentage of the website traffic has given below according to study.
- Organic Result – 51%
- All other – 34%
- Paid Search – 10%
- Social Media -5%
The sectors which are studied under the study are business services, hospitality, media and entertainment, retail and technology. Here are some of the interesting findings of the study. (more…)
Google is trying to provide secure transaction and services to the customers around the world. It is evident through their announcement of using HTTPS as a ranking signal for websites on 6th August 2014 in their Webmaster central blog. This is an important move to provide safe searches to visitors coming in the Google search engines and prevent unwanted incidents. Further, it will help users to securely deal with the financial transactions and prevent all confidential documents from falling in the wrong hands. This step is being taken after the phenomenal rise of online frauds these days in web.
What is HTTPS and SSL?
Hyper text transfer protocol secure (HTTPS) is secure version of HTTP and it is widely used in ecommerce website for secure transaction. John Mueller- a Google Trends Analyst hinted that he would love to see Google using SSL in sites. Secure socket locket (SSL) is used to make secure connection for transmitting files. Matt Cutts (Head of Spam Team Google) in the SMX West in March 2014 conference stated that he want to add SSL as a part of the Google’s ranking algorithm. Hence, this announcement came to make HTTPS essential for every website trying to provide secure connection. (more…)