Earlier, we used phones for everything! We used to call shops to inquire about a store and buy products from a catalogue over the call to have them shipped to our places.Enter the digital world! With the widespread access to the internet, we became consumed with the idea of connecting with our audiences digitally. We believed this was the way of the future and the technique in which people wanted to connect. We forgot the

Online marketing is a necessity, no longer optional for every business. It has considerable potential for driving companies to a new height of success increasing your traffic, sales, fan base, and ROI.But, there are some mistakes that businesses commit leading to their downfall. Whether you are about to start or running your business online, here are top mistakes of online marketing that you should know and how to avoid them:Not targeting the correct audienceMany companies

Content marketing strategy has become an essential part of any online marketing campaign. The research conducted by the Content Marketing Institute shows that more than 80% of B2B employees have a content marketing strategy, but only a third of these have documented that very same content marketing strategy.The process of creating an entirely functional content marketing plan requires time and effort. Brands need to study audience and virtual persona to make the marketing plan to achieve the next level

A sudden Google algorithm update often leaves marketers equally confused and concerned. It seems as if they wait for you to get your ducks in a row and then come up with an update that makes your efforts obsolete.Indeed, they are very open about the fact that they are doing this for everyone’s good- each algorithm brings social marketers one step closer to more relevant search results. But, there are still some secrets behind how