Google is constantly bringing out new guidelines and changes for ranking in the website. There was a time when the Google used to advise the webmaster to link to the quality sites to improve the ranking of the website. But recently, Google is advising the webmaster to concentrate more on the quality content rather than the link building for ranking. This is why many companies are penalized in the penguin 2.0 update having bad link building or the does not have quality content. According to matt cutts too much link building in the website will be a mistake by the seo company. So, in this blog I would tell you how to make your content more readable and engaging for the visitors to get better ranking in the website.
The website content becomes more engaging if it has the following qualities in it. The qualities of the engaging content are discussed below.
Informative – The content should be able to convey the message for what you are writing. Writing the actual facts of the company and giving information about the products detail help in getting the attention of the visitor. Giving correct information about the product along with the utilities will help to get more visitors in the site.
Readable – The readability of the content is depending on the using of the correct word and sentence so that the people can read and understand what it conveys. It should not have spelling and grammar errors. The correct use of the word text,
Interesting- The visitor like to read the content which are not only informative but interesting to read. It can be made interesting with the latest humorous things of the industry, story and other hot topic of the industry. This helps in getting the attention of the visitor in the website.
Research – The writing of the engaging content is not easy as we enjoy while reading it in the website. It requires pre-planning, research and creativity of the writer. The latest happening of the industry and writing unique content helps in getting more attention in the content. Getting knowledge about the topic which you are planning to write will help you to write in a proper sequence.
Relevance- The content is the medium of connecting with the visitor and customer of the company. So, you should know your audience and their preference to get connected in the content. Address their problems in the content which helps them to connect with them and they will follow your website.
Ask question- At the end of the content, ask question to your reader to get more engagement in the content and market use the controversial topic to get more comments. Keep answering to the question which is posted by the visitor to keep them active in the site. This will increase the traffic in the site and credibility of the visitor.
Use comment- The compliment will keep flowing in the website after writing a good content. Keep empty space for the visitor to write their comments. These are great agent of getting more sales of your products and increase your brand value in the market. There are many people who go by the choice of the people and get converted after seeing the comment in the website.
Write content in an easily understandable way by the human as well as robot of the search engine to rank the website higher. These simple and easy steps not only give the reader good information but entertaining and engaging content. It increases the traffic in the site which automatically takes your website in the higher rank.