The website has become an important and powerful tool for businesses in a rapidly changing marketing landscape. It is a powerful asset for businesses and acts as a salesman to showcase marketing efforts to potential customers day and night.
But, rapidly changing technology makes website outdated and incompatible. It is a challenge faced by businesses in maintaining website according to evolution in the industry. Though a redesign of a website is an ideal solution to this problem it is highly expensive. If you don’t have money and wish to maintain a website, here are 10 simple tips that would be useful in maintaining users experience in a website.
1) Use of White Space
Owners often complain of too much white space in a website which can be used for other purposes. But, white space is a part of good design and it makes contents more legible and draws user focus on elements surrounding the text.
According to Crazy Egg, white space around text and title helps to increase user attention by 20%. It makes website fresh, open, and modern helping to communicate branding message to users nicely. But, keep too much white space can be problematic as important messages can be left in the bottom. Hence, it is essential for owners to prioritize and important information or images to be shared with users to be kept at the top. It increases reader’s focus due to openness and clarity providing a better experience.
2) Importance of Page Speed
Making users wait for long to load website pages is a bad indication of user experience. It frustrates users and increases bounce rate. People love to access contents from different devices and website need to load fast on all platforms. This is because if users don’t get information fast, they will bounce back from there. Slow page load interrupt users to get good experience in website and needs to be avoided. It has been found that a two-second delay in loading can result up to 87% of abandonment in a website.
Seeking solution of this problem? Check your score of page speed in Google. It also offers a free service providing information on page speed with suggestions on improving load time on Mobile and desktop.
3) Attractive Calls to Action
Show your intent in content with a clear and attractive call to action. Call to action is generally marked with an action word that enables your users navigates the site easily and land where they want.
Ideal color should be used in website especially in creating buttons. According to a study of Maxymiser on Laura Ashley website, using color variation is helpful in getting more click as different colors evoke different messages on users. Hence, it is essential to choose color wisely to evoke good messages to users.
Another important thing is the choice of word in your action buttons. It should contain a verb or an action word that excites users to do something. Choose psychological triggers to get more actions from users in the website. Remember, emotional connection is essential and hence, make words bold, time-sensitive and action-oriented for prompt action from users.
4) Hyperlink Differentiation
Adding links to the page means you want users to click there. But, links should be easily identifiable having visual cues. It can be an underlined text or different colored text to draw the attention of a reader and made user know that it is a link.
Using a blue-and-underlined text is a good idea as regular web users know it is a link. Exploiting user expectation leads to more click in links. You shouldn’t reinvent different colors as sticking to convention lead to the best result here. Use longer link titles as it is easily identifiable and leads to the desired result.
5) Use of Bullets
Using bullets will enable users to quickly get the information they want in a short time. It is an important guide to your product/services in a website. It will make propositions more attractive and provide the information they need. There are tons of attractive icons and use the bullet to creatively represent your point with images. It is useful in isolating important point for users to focus on each section.
6) Use Images
Internet users are getting smarter and judge websites quickly. Images play an important role in increasing interest of users in a website. But, it is essential to use fresh not stock images in content suiting the theme. This is because using of stock images decreases trust and seems generic and non-unique which impact your business.
Use an image that conveys a message of your brand, services and products to potential customers. Create images that tell your story or represent your brand instead of a stock photo. Hence, use images strategically and aligning with contents to provide a visual break to users from a text.
7) Special Heading of Contents
Headings and contents should be written in a way potential customers look for. Including keywords in the title helps to target right audience and send a good message through content. Further, headings are given more weight by search engines and increase its searchability. The heading is a mirror to your contents that communicate the vital message to users. Hence, well-designed heading with right contents are extremely useful for increasing user experience.
8) Role of Consistent Website
Consistency should be created in the website for maintaining user’s interest and user experience. It includes using matching heading sizes, font choices, colors, button styles, spacing, design, illustration styles, and images among others on the website. Everything should be made in accordance to a theme to make design coherent with pages. Users feel lost and confused in website having drastic changes in pages leading to bad experience.
9) Impact of 404s
Users get frustrated encountering with a 404 error in a website after clicking a link. This is a total disruption in navigation journey of a user in a website. Probably, this is another reason that users bounce back from a website after slow page load. Users switch from that website to look for a faster solution. Even search engines punish the website with lower ranking having 404 errors.
To prevent this problem, check your website if you have 404s through Google Webmaster tools that help to check crawl errors. Use additional resource to redirect users from 404 pages to provide further information.
10) Responsive and Mobile-Friendly Website
A huge percentage of users are using mobiles in accessing a website on the web. It has become imperative that your website is compatible with a mobile device for easier navigation. Further, Google has started giving more preference to mobile optimized website making responsiveness crucial. This is an important way of improving a website’s usability.
The above-mentioned tips would be helpful in making the website user-friendly by revamping without shelling money in a complete redesign. What do you do to maintain user-friendly features in the website? Share your thought with us giving a comment below.