Everyone is interested in enhancing the visibility of their businesses on the web. Obtaining the top search engine ranking is one of the popular ways of increasing the popularity and visibility of a business online. Acquiring the top ranking on the search result is not easy and takes a long time for an SEO campaign to help in boosting the website’s ranking on specific keywords.
Many businesses look for shortcuts that may help boost ranking and traffic on the website. SEO is a long-term game, and any agency promising to deliver results within a short time is looked upon with a high level of skepticism. However, there are specific ethical SEO techniques that help to reduce the time taken in increasing the ranking of keywords for a business, if optimized correctly.
Sound interesting, right? But, the impact on SEO practices on a website depends on many parameters such as website conditions, usability, functionalities, site speed, domain authority, page content quality, and even competition in the niche industry on selected keywords. The long-tail keywords are more comfortable to rank on the search results than the exact match keywords with the products or services. Hence, a company must optimize the website first and proceed to SEO activities for faster Google search engine ranking.
Average time taken to rank on top in Google
According to a new study of Ahrefs, the famous SEO tool, the average age of pages that rank on the top 10 was 3 years old and above. It has further noted that only 22 percent of websites listed on the top 10 search results were 1 year old 94% of the pages never ranked in the top of search within a year. It is important to note that the ranking of a website’s keyword depends on different parameters and domain age is one of the essential ranking factors.
5 SEO techniques to improve website ranking on Google
Search engine optimization continues to be one of the most popular techniques for promoting website products or services online. The SEO service may take a longer time, but efforts are worth considering the benefits it brings in the long run. Once the website ranks on the top of a search result with specific keywords, brands get the desired visibility, traffic, and sales from the web. Further, organic traffic is less cost-effective and constant than paid advertising.
If you wish to rank higher on the Google search result, follow these SEO steps to boost ranking within a short time.
1. Optimize the website properly
Websites with poor architecture and information can fail even the best SEO strategies and campaigns. The website must be easy to navigate, use, crawl, and index for the search engine robots to show in the future search results. The usability of a website is always referred to as mobile users with a liquid layout to deliver a superb user experience.
How to make your website ready for SEO? Perform the following tasks to optimize your website for SEO services. Here are the works:
- Perform a comprehensive Technical SEO Audit to find out competitors, keywords, and other issues.
- Fix duplicate content issues on home and service pages of a website
- Fix technical issues of sites like broken links, URL, redirect, and indexing problems.
2. Improve page speed
Site speed is an important SEO ranking factor for a website on Google. It is essential to continually monitor the speed of pages and try to improve for better results. Websites taking more than 4 seconds to loads are bound to experience a higher bounce rate.
The best tool to gauge the site speed is the Google page speed tool to see the performance and get a suggestion on improvements. Here are some actionable tips for page speed optimization:
- Compress image file with proper width and dimension
- Load browser cache
- Proper handling of scripts
3. Optimize the website for mobile users
Google has set mobile-first crawling, indexing, and ranking system in the search engine result separately from the desktop. So, mobile-friendliness is an essential ranking factor in Google for a website in the search result. Further, there has been a rapid increase in the number of mobile users around the world for browsing shopping products online.
Action to be taken for website mobile optimization:
- Conduct mobile-friendly test on the website
- Make website lighter to load faster even on the slow network on mobile devices
4. Build quality links
Internal and external links continue to be influential in ranking a website on the Google search result page. Links improve the accessibility to a website on the web for search algorithms and human users. Quality backlinks that connect from other sources pass link juice and boost the ranking of that site. Hence, it one of the top three ranking factors in SEO, as confirmed by Google.
The link profile consists of inbound and outbound links that connect to a website. As links are primarily made to increase accessibility, the bad links may harm a website instead of boosting ranking in the search result. Hence, here are the actions to take in link building:
- Fix broken links
- Avoid abuse of exact match anchor text
- Build links on sources relevant to a niche industry with higher domain authority
- Avoid building links on spammy sites that push down the website’s ranking
- Build links with great content posting on authority sites
5. On-Page Optimization
On-page optimization is an essential activity in the SEO campaign. Instead of building links in third party sites by publishing articles, guest posting, and listing, we make changes directly on the website. On-page optimization should contain information about the website, products, or services through structured data.
Proper optimization of the meta title and description with targeted keywords will provide information about the website to search algorithms. Attractive descriptions increase click-through-rate of pages from the visitors. Further, scheme submission is essential in proper format as preferred by Google. Even the header tags and headline optimization are necessary to inform Google about the services.
Key takeaway
SEO is an important technique of ranking a website in the Google search result. The standard SEO practices take a long time in ranking a website on search engine results. The campaign requires a continuous effort, but need to be free from spammy technique to achieve top ranking on search results. Most importantly, it is necessary to hire an SEO company in India to get professional services and boost website ranking, traffic, and sales on the web.
Want to increase the ranking of a website in the search result?
Splashsys Webtech is a leading company that offers professional SEO services to increase organic traffic and leads. Speak to our SEO experts for assistance now.