Facebook is the largest social networking site with over 1.23 billion users as on mid-2014. The social networking site has great potential in delivering the desired result to companies if utilized properly. Numerous businesses are creating reputation and brand awareness through a specialized campaign in this platform. User-oriented shares and likes in facebook play a great role in enhancing marketing or sales of products in by companies. But, it not easy to get automatic share and likes from users without creating their preferred contents. A special strategy is required to create content suitable for this platform only by a company.
Have you ever wondered why some posts go viral on Facebook? To create such viral content, a business needs to find out facebook users preference first. Creating engagement doesn’t require luck but a definite strategy while writing the content. The top topics which get more likes or shares in Facebook are positivity, technology, travel, health, quotes, and sports. Utilize the insights gathered from different resources and create content accordingly to get viral among the users.
Creating engaging content is always a challenge for many companies. But, it won’t be challenging to you anymore. Here are 5 awesome ways to create posts which get more likes or shares or engagement from users in Facebook.
- Post Attractive Photo Having Message – An attractive picture conveys a thousand words. Posting photos with an amazing message are always eye-catching for users. Facebook users not only like that post but proudly share the message with friends. The post should deliver a solution to the existing problem of users to gets more attention to users. For example, a restaurant can show a food item with proven health benefits of the foods written in messages. It will definitely boost traffic as wells as a sale of that product immensely.
- Ask A Question To Customer – Asking a genuine question involving users bring more comments and interaction with them. Asking trending question gives rise to a reaction from users who like to make their voice heard through comment. According to a study a good question can bring 100% more comments than a normal post. For example, you can ask users to share their experiences using different products of various companies. Monitor the feedback and reply appreciating their comments.
- Write Emotional Post – The emotion post of users always brings likes or comments from friends and followers on Facebook. A post filled with emotion will surely bring 33% more comments from users than a normal one. It is human behaviour to lend emotional support and encourages others who undergoing emotional turmoil or happiness. In fact, it is a special way of engaging with fans sharing your joy or sorrow.
- Inspiring or Positive Quotes, and Health Related Post – Facebook users like to read good and inspiring quotes. The positive quotes can be related to life, love, health, etc but get shared among users quickly. Make sure to post good quotes of these topics to get likes and shares of your followers. According to research, Facebook users like quotes 26% more and also shares 19% more than a normal post. Use this advice in the post to get more engagement in the users.
- Time And Number Of Characters In Post – Time factor plays an important role in getting more shares, likes, and even comments in a post. According to research, contents posted around 1 pm get most shares and 3 pm posts to get more clicks from the users. Facebook users like to write and read short content which is not more than 80 characters. Limiting the post within 80 characters brings 23% more interaction than a long post. Further, engagement of users is 18% higher on Thursday and Friday with 32% higher in the weekend. Hence, a timing of the posts should be decided according to it.
All essential mantras of Facebook content creation are with and you don’t have to guess but be sure to get more likes or shares. Numerous businesses are getting engagement and traffic from Facebook utilizing the strategies properly. Apply and change your strategy according to above-mentioned points to get maximum traffic from this networking site quickly.