Even though SEO appears fairly easy at the start, dangers creep around every corner. Lack of knowledge about how SEO works, even with one false step you could wind up with de-indexing. So, it is important to be acquainted with how it works in order to avert your website from being banned in the search engines. Professional seo services can assist you to get rid of such problems. Let’s explore five common mistakes in order to skip from dreaded Google sandbox.
Mistake#1: Targeting Wrong Keywords:
Keywords can make or break your SEO efforts. Search engines depend on keywords and if you target the wrong keywords search engine will overlook your site. Ensure to use the right keywords to optimize your site. Your keyword should reflect your website content. There’s also the google penalty recovery to think about if you engage in SEO that Google doesn’t allow or doesn’t like you using.
Extensive keyword research is vital to increase traffic to your site. Good keyword suggestion tools come in handy to find keywords that are appropriate to your site. Go for long tail keywords as they are much easier to get ranked than short keywords. You can get a good idea by checking out the keywords used by your competitors.
Mistake #2: Poor Title Tags
Meta Tags are very effective in grouping and ranking your site. Appealing title tag and Meta description is vital to get higher page rank. Many beginners make the mistake of leaving the tag empty. The meta tag is one of the crucial places to include your target keyword. Every page should comprise proper Heading tags, Meta tags, Alt tags on images, titles and file names.
Mistake # 3: Ineffective Links
Backlinks are a key factor in the SEO campaign. Getting backlinks from sites that have little or no value won’t help you by any means. Search engines assess a site that has more inbound links, as a trustworthy site. However, too many links from low-quality websites will not help you in getting higher page rank. Relevant links from highly ranked, quality websites offer credibility to your website. To get quality inbound links, write quality content that people actually want to link to.
Using same anchor text to all backlinks is highly unnatural. So, ensure to have multiple keywords as anchor texts that look natural. Ensure to obtain inbound links from various sources with a varying degree of relevance and significance.
Mistake # 4: Ignoring Social Media:
Social media plays a vital role in online business and ignoring social media platforms like Facebook, Twitter can devastate the business itself. Social media are a great source to tap potential customers and it is important to share the latest posts on social networking sites in order to bring in traffic. Social networking platforms come in handy to interact with your potential clients. The Facebook fan page is a great way to increase traffic to your site.
Mistake# 5: Over-using Flash and Image Content
Flash websites are very striking. But, the problem with the flash site is that search engines are unable to read or index this type of content. You have to use Alt tag in images to provide the keywords for the image. Small captions also come in handy. If you are keen on creating a flash website owing to its aesthetically good look, ensure to create two versions of the site – a Flash version and an HTML version.