People are using Google Analytic in tracking their visitors on the website. Though, it is free but contains a lot of imperfection and fails to provide real-time stats to a marketer. Learning the basic functionalities of Google analytic requires more time, leave an advanced version. The time spends by a visitor in the website can’t be determined with GA unless it has moved to the next page. Google already know many things about you and do you want to provide your website stats? Small companies lack the budget to take help of paid analytic tools which helps to get a good insight about the customer’s behaviour in a website. Are you looking for a free alternative for Google analytic? So, I’m giving you 5 free tools which are a good alternative to Google analytic with advanced features.
2. Clicky – Clicky free version allows users to track up to 3000 page views on a website in a day. But, this information will be accessible for the user for only 30 days. Service offered like tracking of individual visitor and filtering to find out potential customers. The user can get an instant answer on the doubt or question of the service offered by just emailing the support team.
3. StatCounter – StatCounter uses the log and cookies in gathering information from the first time visitors, unique visitors, page views, returning visitors, etc. This helps the companies in gathering accurate information about the visitors. To get even more accurate information StatCounter tracks browsers instead of going for the server request. It is ideal for the website having lower traffic and startup to know more about customer activities.
4. eWeb Analytics – It is an easy to use web analytical tool for the website owner. It comes in an easily downloadable package. This tool tracks the activities of the visitors on the website. The results are provided to the owner at real-time to take most benefits. It is free for self-hosted edition (copy-pasting the software in your website) of one profile per website.
5. AW Stats – AW stats is a real-time log analyzer. It tracks page views like most views, entry pages, exit pages, etc, visitor information, bots visits, browser information, OS information, and many more in the lists. It helps the marketer to adjust their marketing campaign according to the stats in a website. But, a user has to be an expert in Perl script from the command line. The tool is included in the office server instead of connecting via the internet to provide result in real time.
Tracking of visitors activities on the website is very important for the marketer to grow their online business. These tracking tools can be very beneficial for the companies having a lower budget for enhancing their data collection about the customers. The above tools can be helpful in generating good revenues in the online media.