Are you getting continuous customers from the website’s blog? The blog is used to convey the message of the company to the potential visitors, followers and clients in the online industry. A blog can be used as an important medium for creating brand awareness for the newly formed company. No doubt, it requires some time in order to gain the heart of the customers in the market. Customers doubt about the quality of product and services of the newly formed companies.
It is a tendency of the people to go for the well-established brands and services to get higher performance. So, it is difficult to get more potential customers in the newly formed websites. But it is not impossible, continuous efforts and quality blog post automatically brings lots of followers. They are eventually converted into customers for your products and services. Most importantly, they become loyal clients and spreading your name among their friends. This is possible if you are having a good blogger updating quality contents regularly in the website which gets shared in the social media network sites.
Many times bloggers lost interest in the quality due to low traffic and conversion in the website. But it does not know that was due to some mistakes committed by him/her. Here are the five mistakes which should be avoided by the blogger in order to get success in the website.
1. Regular posts
The greatest mistake which a blogger commits is an irregular post. Regular quality posts are required to keep the audience up to date. Bigger companies usually refreshed their contents many times a day whereas a new company should publish at least one post in the day. But getting quality daily is not a cup of tea especially for the new company. So, publishing thrice in a week is good but should be unique contents which attract more visitors to the site. It helps in maintaining a constant touch with the followers, invite visitors and gain loyal clients.
2. Excessive advertisement
Profit of the company comes through the quality blog of the website. Sometimes, bloggers give lots of ads on the website in order to generate more profits. In this situation, the company’s traffic is affected leading to a lesser amount of return from the investment. Yes, I am not telling to put advertisement but not more than three in one page. The ads should be placed in the proper position so that it does not affect the blog contents. So, one should remember that in order to get more revenues may ruin the business by lowering traffic inflow in the website.
3. Unprofessional site’s appearance
The appearance of the website plays an important role in getting more traffic. It is because the professionalism of the company is judged by its appearance by the users. Thus, Rand Fishkin once said that good appearance of a website can solve 50% of traffic problems. Hence, it is advisable to make the website from an expert in this field. If you want to make it yourself, and then make sure it produces a good result at the end. Only an attractive having well content is visited and re-visited by the customers.
4. Using more pictures
Attractive and meaningful photos are important in pulling and sticking more customers in the websites. But often a blogger uses too many photos which discourage visitor from coming in the website. So, use this alluring agent only in required post, and overloading of pictures can slow down the time of the pages. And it is one of the leading ways of losing site’s customers.
5. Low-quality contents
Nowadays, quality content is the only way to reach and get the attention of the audience. Continuous quality contents will bring more followers and visitors on the website. Moreover, only the quality content is shared among the people in the social networking sites. It helps in increasing the traffic on the website which eventually leads to more sales of the products. So, quality of the contents should be given top priority by the bloggers to succeed in the long run. But it should be done with appropriate languages and maintaining the quality which appeals people.
Conclusion: Blog can deliver a wonderful result to the company if the above said mistakes can be avoided in the contents. Avoid these mistakes and see the result within a few days. So, think of your business goal and effective strategies for managing the contents of the website.