SEO is a complex field with numerous things to do, remembers, and even creates strategies according to changing guidelines. Numerous mistakes crop up in strategies taking a toll on traffic and revenues in businesses. Here are 5 mistakes making by SEOs in regard to links and contents that is affecting traffic.
- Using Home Page to Build All Links
It is very much tempting for people to use to build links with the home page as it is where sale funnel starts. But, building all links with homepage is not only a mistake but considered a bad strategy. Most of the sites love to link home page but you shouldn’t be as it delivers lower ranking. This is because a good strategy should link deep into your site to create links with internal pages. Creating links with all important pages make sense than just concentrating on the home page. Create links on the page dedicated to keywords to look natural and it builds lots of trusts. Linking deep in a website helps to build value in SEO increasing visibility in a search result.
- Stop Building Links After Ranking Top
SEO tactics change constantly in the industry. It is essential for businesses to keep pace with changes and do the needful to keep pace with the industry. You can’t stop the link building after achieving top rank as it won’t help to stay there for long. Google will slowly decrease the ranking of a website for not building links in the site. This mistake needs to be avoided to maintain a higher ranking for a long time.
- No Blogging
Blogging is an important way of connecting and carrying information to the right audience in a web. But, some of the business consider blogging as a low value and doesn’t give much importance. With a well written, the business can easily carry essential strategy to largest audience easily. Not using blogging as a strategy is a common mistake found in online businesses. Marketers not using this strategy face lower traffic that comes from quality contents on a website. But, it is essential for blogs to be relevant to people to deliver create engagement and information looking by them.
- Ignoring Content Relevance
People and search engine robots love relevant contents. When people search a term in a web, search engine look for the best content related to the term before delivering a result. It is essential to provide quality as well as relevant content to people to create engagement. Non-relevant contents are quickly left by visitors increasing bounce rate of the website. Apart from that, content has to be trustworthy and original besides providing contents want by people.
- Not Using Brand Anchor Text
Importance of anchor text will probably remain in SEO for years to come. Anchor text is a good thing but its usages create a problem. It is essential to use diverse anchor text to seem natural by Google. But, SEO folks often overlooked branded anchor text. It means links on brand name, URL and your name. It is essential to create links during blogging or guest blogging to increase traffic. It is an important way of creating more traffic on a website.
The above points listed at mattbrandenburg.com are common mistakes of SEO folks working to increase ranking or traffic in the website. Avoiding the mistakes would be helpful in getting the right amount of traffic and succeed in marketing immediately.