Small businesses need to make an audit of marketing strategies whether succeeded or failed to make an impact in the market. The year 2015 is going to end within a few days and it is essential to refresh your marketing efforts with new changes in strategies. This is because strategies keep evolving according to situations and preference of consumers. Well suited strategies are a real asset for businesses looking to reach to in market and get closer to goals.
Here are 5 top new strategies that need to be included in your marketing plan to skyrocket business growth in 2016.
- Concentrate on Relationship Marketing
Relationship marketing is nothing new in the market but it is constantly changing. Brands need to forge an ongoing and personal relationship with potential customers to get loyal customers. But, marketing strategies need to be adopted with changing times and situations. It requires more than just staying in touch with emails, offering exemplary services to succeed in marketing now.
Relationship marketing will see explosive growth in 2016 as more consumers will use smartphones to shop, reviews and giving feedback. Targeting a short term wins won’t be helpful as others are concentrating on ongoing services and relationship with brands that offer special buying experience. It is essential for businesses to concentrate on forging a relationship that lasts longer with potential customers suited in ever-changing condition.
- Adapt to Mobile
Smartphones are being used by people in purchasing and getting information about products on the web. It is essential for a small business to adapt to this change, otherwise, would be left behind. Recently, mobile users have surpassed desktop users on the web. Noticing this trend, Google has started giving favour to business having mobile-friendly sites. This is because Google now penalizes sites that aren’t optimized for mobiles with a lower rank in search result. This is why it is extremely necessary to create mobile-friendly sites to get more favours and weight from Google.
Further, mobile is used by people as a primary point in purchasing commodities online. Google has responded to this change by bringing a mobile algorithm and giving more importance to users. It is essential for businesses to think like a mobile consumer instead of relying on old tactics for conversion now.
- Invest in Content Marketing
Content marketing, as always, is the most important buzzword in online marketing and is extensively being used. But, not everybody is doing right to reap the benefits of it. This is because many failed to incorporate philosophies of relationship marketing and mobile to achieve success quickly. Content with robust information is preferred that a simple post or adding some links. Using video content, white papers and Infographic are highly useful for business in achieving a marketing goal.
- Go For Geo-Precise Marketing.
Targeting potential customers is an important step towards increasing traffic and sale of products. Small businesses can easily target consumers through geo-precise marketing and precision targeting. Information from analytic and purchasing data can be used to identify zip codes to target the consumers nicely.
Advertising platform like Google AdWords and Facebook ads provide huge geo-targeting services that help businesses to find the right consumers after analyzing the data properly. Refining targeting in the advertising helps small businesses to increase conversion. But, there should be compliant landing pages or marketing campaign to target the potential customers.
- Improves with testing
It is essential for businesses to keep on testing and experimenting till getting the best strategies for marketing. Regular testing with constant tweaking in marketing campaign helps in finding the right marketing strategies with incessant evolution. Though, it may take time and money in executing testing but helpful in getting lots of return after getting the refined campaign. Constant testing and experimenting is a must for businesses looking to improve in marketing.
What are the changes that will come to your marketing strategies? Share the strategies that you are planning to add and change in your strategy in 2016.