Social media is widely used to get huge marketing interactions. Social media connection can be leveraged to create and maintain a special relationship with potential customers. But, it is essential to measure social media marketing success to know where campaigns are heading. Apart from that, campaigns bring lots of essential data about consumers from social media. Data helps businesses to sharpen existing campaigns to create more engagements to achieve success in social media marketing.
Here are 6 easy ways to measure social media marketing:
1. Monitor Campaign Visits
Campaign visits are the number of times visitors land on your social profiles. It is essential to monitor the number of time leads land on the social profiles. The social profile should contain like and share button of all prominent social networking sites to take action. There should like a page for Facebook, tweet it on Twitter and share it on a LinkedIn profile. Apart from that, it is essential to monitor how many times a user loading and sharing each piece of content from your profile.
2. Interactions with Visitors
Interaction is the number of time a prospect interacted with your social profile. Interactions can be a signup, voting, liking, tweeting, etc.
Tracking the number of interactions and campaign visits will give an idea about real engagement with your profile. The campaign can be monitored according to segments with different contents to find out how each part of the profile is engaging audiences.
Here are the three outcomes:
• Low interaction but high campaign visits, means it is a negative outcome. It indicates that you are driving leads in profiles but visitors are not interested in contents on the page. It can also mean that content is not suited for this segment of the persona.
• Low campaign visits and low interactions mean contents doesn’t resonate with visitors who landed in the page.
• High campaign visits and high interactions mean profile is working good and it should continue.
3. Number of Shares
Shares are the number of times prospects share your messages in their social network. Shares can be counted similar to interactions and considered a better sign of your social health. It is a good thing if visitors are sharing, liking, follow and retweeting your content in their network. It is an important sign that campaigns are building momentum to achieve success quickly.
4. Resulting Clicks
Resulting clicks are the number of times users responded to shares/tweet by visiting your social sites. Getting resulting click is a moment from where you will start getting a result in your campaign. This is because people trust their friend posts more than paid advertisement and most likely to click. In short, contents shared by people create more engagements than an advertisement.
Registration is the number of people who follow a link and fill up form to receive your offer. It usually occurs in an appealing piece of content, promotion, prize contest, and promotion that requires sign up to get. It is an important way of increasing visit, conversion and achieves success.
Social campaigns help to get a new prospect in your database and nurturing interested people. Properly optimizing social campaign helps to build the existing network into a bigger one.
After completing the campaign, you will get a huge amount of data making easier to find out top influencer in your niche to widen reach. Check out profiles of top influencers to find out their reach and conversion rate. It is essential to find out profiles with higher visit and conversion rate in the social marketing in your niche.
The above mentioned easy ways would be useful to measure the success of your social media marketing effectively. How do you measure social marketing of your business? Share your ideas by giving a valuable comment below.