Social media is currently the vital platform for ever-increasing growth of users. As per the statistical report, the number of users engaging in this platform will be around 2.7 billion by the end of 2017 with the projected growth rate of 7 per cent annually.
Considering this rapid increase, the social media marketing community is set to grab the opportunity and get all possible benefits. However, when one talks about targeting the social media, it acts like the feast in motion due to its non-static nature. The nature of social media engagement of people appears to be unsteady as they come and go quickly, even change their interests on a daily basis.
Therefore, if you are willing to invest in any of the social media marketing campaigns, mainly you need to have insight into the playing field.
But if you can give a good shot striking the right note to your target audience, the rewards could be high and immediate too. And missing of the target can lead to exhaustion of your social media budget.
For staying afloat in the competitive market of today, the key is building relationships with the social media environment. But it should not be your end goal; it must be a strategy leading to the target, boosting engagement and increasing of conversions.
Here are the seven practical strategies that you can use to boost the conversion using social media marketing:
- Scheduling of your Social Media Interactions
Social media helps you build followers from different corners of the world, and it is the best thing. But the interaction with your followers living in various parts of the world is challenging due to different time zone. But some social media tools may help in overcoming this challenge. So, what you need to do is you must schedule yourself as per the peak use times considering the individual time zones.
You must maintain consistency when it comes to interaction with your audience. You can be consistent during the specific time of the week in the way you want. You can interact in person or through automated tools. And such consistent interaction will help you build a long-lasting trust with users.
DrumUp came up with one of such tools enabling scheduling of posts while sharing on LinkedIn, Facebook and Twitter.
It works automatic, calculating the best time for your engagement with audience schedule your posts accordingly. Further, it is simple and user-friendly making it a popular choice for marketers. You can manage your multiple accounts and get them scheduled through easy one-click function.
- Repurposing & Re-sharing of your content
If you have a high content, worth sharing then schedule it for sharing in future. And to make it useful, the content that you are supposed to share should be unique. For instance, you share the link to an article that you find worth sharing. Further, if the article holds significance and value, you can re-share it, using the different quote, question or snippet from the article. You can share it on social media after re-shaping of the article that would make the content unique.
While sharing your article for the second or third time, try asking a question. Create a new piece of rich media or what you can do is to pull a quote from the post.
- Optimizing the Message for Every Network
Since social media network tends to handle text and images differently, you must know the strengths of each social media network. And add variety to your posts so that you can take maximum advantage. For example, Twitter has set a limit of 140 characters but that lacking will be made up of images. Visual media always have a positive and productive impact on social media marketing. Even you may notice on Facebook, a post with image receives 53 per cent more likes than the regular post with text. And on LinkedIn, the post image gets 98 per cent more comments. It comes clear that image speaks louder than thousand words.
- Your links must point towards relevant landing pages
Whatever links you share on social media, they must point to the landing pages so that visitors going through your posts can directly land on your landing pages. The pages are not necessarily the sales copy, but they must be the pages where visitors can find the relevancy and worth visiting.
- Find out what works
Find out what works for tracking your shares and social media content and have insight into the process of utilising your analytics data. And you can take help while monitoring your strategic results from Google Analytics and Kissmetrics. These tools will help you in more than one way and save your precious time for your long run.
- Your Social Content should be Informative
Make your social media content valuable by offering relevant information or providing the solution or making it useful. Everyone loves to read pertinent information and wants a solution or answers to the complex questions. So, your content that you post should help your audience in solving their issue or helping them achieve a goal they set.
- Creating the Captivating Headlines
You must have captivating headlines in your content post. It must capture the attention of the audience. However, it is significant that your catchy headline must deliver what it promises in the details of the contents.