Like it or not, the SEO techniques are constantly evolving. As an online marketer, you should use new improvised techniques to enhance ranking in the search result. Otherwise, you will be missing the chance of getting the top spot in the SERP. But, there are some methods which we are being used for a long time, but they are not going to fade soon.
A study revealed that there are more than 3.5 billion searches every day on Google. SEO helps in giving the apt visibility to your content. After all, what’s the point of generating exciting content if it is not visible to the world? Here are some SEO trends which were highly effective last year and will keep your content visible this year too.
- Social Media will be at the top
The content from social media portals like Facebook, Twitter, and LinkedIn will gain ranking on the SERP. 76% marketers already use social media to boost rankings through SEO. Many experts predicted that social media content would be indexed better not just on Google but also on other search engines like Bing and Yahoo, and it’s happening. Use your valuable social media content as it will optimise your page for maximum visibility. Even if you search any brand name on Google, it will show the Facebook and Twitter page first. Content on top social media sites helps crawlers understand the credibility of the website which increases ranking with the apt keyword phrases.
- Videos will continue driving more audience
Everyone knows that videos are the best way to keep the audience entertained. Do you know that you can increase your page ranking on SERPs by uploading more videos? Videos make 62% of all Google searches in the world. By adding engaging videos, you can get the opportunity to appear on first page results. Videos get 50 times better organic results compared to plain text results. Videos get a 41% higher click-through rate as compared to plain text content. One of the best ways to appear at the top of search engine pages is by uploading your videos on YouTube. Index it properly and display your video with precise keywords as entered in search terms.
- An optimising website for mobile devices
With increasing traffic in small screen devices, making your business website mobile friendly should be your top priority. The days of using the internet from just desktops are over long time ago. People use all sorts of mobile devices like smartphones, tablets, netbooks, etc. for web access. Google has announced the mobile first index to be implemented in 2018. This means mobile optimisation will be a norm in the coming days. Mobile device searches are increasing by 43% yearly. Google Algorithm update has ensured that mobile-friendly websites will be shown first on searching for mobile devices. Still, not convinced? Check out the great facts and benefits for your business going for mobile now:
- According to convinceandconvert.com, 4 out of 5 users are using smartphones for online shopping.
- According to mobify.com, around 1.2 billion people access the internet from their mobile devices.
- According to newtarget.com, Mobile traffic globally accounts for 15% of overall Internet traffic.
- According to socialmediatoday.com, 70% of mobile searches lead to online actions within an hour.
- According to adwords.blogspot.com, 95% smartphone users search local information available.
Make sure your website is optimised correctly for mobile devices to stay ahead of your competitors.
- The rise of voice search
People use voice search function more nowadays due to convenience. It is a much safer option at the time of driving or multitasking. It took the pain away from typing every time to search for anything. Every mobile device has a voice search option, and the popularity of voice search assistants like Siri, Cortana, and Google Now has grown manifolds. Use long-tailed keywords which are easy to speak such that your content will be easily searchable. Reports from Google found that most voice searches are done to find directions. According to marketingland.com, 59% of teens do voice search at the time of watching TV and 57% when they are with friends. 36% of adults do voice search watching TV, 24% when they are with friends, and 23% while cooking.
- Content aggregation for more traffic
Do you know that 85% of Google search results are made up of images, videos, social media, news, maps, wiki, local, and knowledge graph? This statistic proves that people look for sources which provide all the information on any subject at one place. Content aggregation is the best way to appeal to the target audience. Make sure to collect all the content from different locations your users.
- The trend of Mobile Apps
Tech Crunch states the 52% of all time spent on online digital media by users is through mobile apps. Another report states that users spend 89% of mobile time using apps. As you know, web search through mobile is at all time high and apps just make it easier. Apps will surely surpass websites shortly. App optimisation should be on top of your SEO optimisation list. Market your brand name by mobile apps and make sure you have proper links to app for a better search ranking. Mobile app visibility is better on Google’s organic search results, and many brands benefit from it.
- More importance to local SEO
Local SEO is gaining substantial grounds for years and will go further in the coming time. You should provide location, products, and services you are offering to Google. By this way, chances of showing your business to relevant local audience increases. Local SEO has gained much importance forcing businesses to focus on local markets since the Google Pigeon update came out. Be sure you use location-specific keywords and generate content based on your local targeted audience. Here are some stats which show the perks of ranking in local search results.
- According to searchengineland.com, 50% of mobile visitors visit stores within a day from local searches
- According to business2community.com, local information in ads is used by more than 60% of consumers.
- According to business2community.com, 50% mobile searches are done to find local results.
Consumer engagement with business increases after listing on the local pages. Rankings on search engines improve by this process too.
Are you using these trends in your SEO strategies now? Tell us the benefits in term of traffic, visibility and revenue generated with a comment below.