Every business wants products to be seen and known by a large audience in the web. It is not easy to create content that is liked and shared by many people in the social media platform. However, adding essential variables in content helps to market content nicely. Human behaviour and psychology are predictable and can be leveraged in content for achieving a marketing goal. Adding all basic variables in contents create chances to go viral.
Let us look at 7 essential factors that can make contents to go viral in the web:
- Evoke High Emotional Response
The prime requirement of a content to get shared or liked is creating an emotional attachment. It can be awe, excitement, and even amusement after reading it. The content which left readers highly inspired, excited and amused are bound to take action in the form of a share, likes and comments than contents with contentment or sadness.
Some of the contents evoke negative emotion to readers in the form of anger and anxiety but are highly shared. Regardless of the type of emotion, people won’t sit idle after reading a content evoking a highly passionate emotional response. Take a clear stand with a special statement that gives readers to take a side and express their opinion through emotional response. Don’t forget to add stories, metaphors and adjectives to spice up the content.
- Educational and Practical Contents
Useful, educational, and practical content is more likely to be shared and liked by readers. People enjoy reading practically useful contents about self-development, social exchange, and altruistic topic. This is the main reason contents with “how-to” lists continue to get more traffic and preference from an audience. Even infographic having a clear goal is getting popular in a web. Make your content practical with clear strategies for readers to apply in the said purpose.
Content with higher readability gets more audience across the web. Content may contain high-end information but stand useless, if it is not readable by a common audience in the web. Make sure to get a readability test before posting the content. To appeal the largest audience, your content should aim for a level of eighth-grader though, it varies among writers.
Increasing readability of content doesn’t mean too many simplifying contents. If readability is too high, you can use common and familiar words to bring down rather than using academic or complex words in content. Make sure to watch the number of words per sentence to keep simple.
- Powerful Words in Title and Introduction
It is a challenge to get people to click on a title and keep them stick with content to continue reading. Inserting powerful title and introduction will be useful in achieving this goal. Power words trigger emotional reaction to pull the attention of reader into the content. To write the best title: insert power words, rearrange, simplify, and refine words that go well with the content.
- Trustworthy Contents
People love to share only credible content from a trustworthy source. Trust can be built in the content by giving experts quotes in your niche with related statistics and showing sources. Sharing personal stories is a great way of building a connection with an audience but needs additional sources to give credibility.
Getting quotation of a prominent expert increases the chances of going content viral, especially if they share work with your audience. Reach out to influencers or experts with special questions to be included in a piece of content sharing a link with you. Experts love to share the content when it is featuring them to get more exposure in a web.
- Appealing Visuals
Visuals are often overlooked while creating contents in the form of images, typography and even layout. Research has found that adding a photo can increase retweet by 35% and increases 87% interaction in Facebook posts while only 4% on a simple link.
A content layout should be properly done. People face difficulty in reading long paragraph than a smaller one with white spaces that are less cluttered. Size of type, letter-spacing, word-spacing, leading, and column width play important role in increasing readability of content. It is essential as readable contents are more likely to get shared. Hence, there should be sub-headings and highlight of important points. Use large fonts in an introduction as it is appealing visually. Focus on readability and imagery but don’t use cluttered text and stock photos that don’t go with current contents.
- Choose Peak Hours to Publish Contents
Even the best content won’t get much attention from the audience if it is not published at the right time. Choosing peak hours to publish contents help in increasing engagement with potential customers. According to a research of Buzzsumo, Monday and Tuesday are the best days for your contents to be shared in the web. Blogs get most traffic in around 11 A.M according to Kissmetrics. To succeed in email marketing campaign containing consumer promotional emails, the best time to send is between 7 p.m. to 10 p.m. Weekends are the best time to publish your post and promote throughout the week to get more audience.
Above mentioned points are proven ways of increasing chance of content going viral in a web. Utilize the points nicely to achieve success in your content marketing immediately. Share your points that you use in contents to Allure readers.