Pay Per Click (PPC) advertising is offered by Google, LinkedIn, Facebook, and Twitter. PPC advertising has evolved rapidly since Google launched AdWords in 2000. Most of the advertisers are using paid ads for the promotion of products and sales. Some advertisers think PPC is an expensive affair and question the effectiveness of this strategy. It is costly in comparison to traditional methods but always returns more than the invested money, if done properly.
If you haven’t started the PPC advertising yet, I think you will now know the benefits. Here are the top benefits of PPC advertising:
1. Get Higher Exposure in the Web
Ranking in the top of the search result is easy in paid advertising. You need an optimised ad, landing page, optimisation, and bidding to get the desired position. Acquiring the top position in search engines for selected keywords bring higher exposure and traffic for brands. It helps in positioning the brand name in the mind of potential customers showing ads relevant according to their search terms.
2. Get Qualified Leads
Visitors coming to your website clicking the ads means they’ve a genuine interest in your products or services. It means you will enjoy higher conversion rate in comparison to other channels. Apart from that, you can target the audience based on geographic location, gender, age, and preferences with the ads. In short, PPC ads enable to show the ads only to your potential customers. Hence, it is an important way of dominating your niche surpassing competitors.
3. Lower CPC for Ads
Automatic auction bid determines the cost of a click. It also influenced by the competition of keywords, industry, and other factors. But, the overall cost per click of PPC advertising is lower than profits get by advertisers. And the best of all is you can control your advertising spend and set your budget quickly.
4. Get Higher ROI
The return on investment become positive in PPC advertising after optimising the ads. You can increase the budget to get more conversions and higher profits. Hence it is used by small to big brands across the globe for quick revenue generation.
5. PPC Advertising is Fully Measurable
The basic reporting set enables advertisers to get information about visitors, CTR, conversion, spend on each click, etc. almost in real time. It means you can track and measure the performance of keywords and ad campaign. Invest more in the performing keywords and remove the rest increasing your profits. It clearly shows the effectiveness of a PPC advertising in online marketing for firms.
6. Wider Reach and Used by All
Investing in paid advertising enables brands to reach to the wider audiences in the web not possible with the organic promotion. PPC campaigns enable brands to target the broader public sitting at one place. Hence it will increase your relevant traffic and higher profitability from the promotion. Further, it is being used by small to large brands to promote their product/services to online audiences.
7. PPC is Risk-Free
PPC advertising is virtually risk-free than traditional marketing methods. But, you should do it right. Take a small initial budget in the first month to gather suitable data about the consumers. Use the accumulated insights to customise your ads and increase your budget. It will increase your traffic and deliver a positive ROI from the campaign.
PPC advertising requires ad creation, setting, optimisation, tracking, and designing a compelling landing page for visitors. It requires both expertise and technical knowledge to do it right. Avoid failing in your paid advertising hiring our experienced PPC experts today.