There have been many updates and changes in search engine algorithms in recent years. It all has completely redefined the ways search engines work and rank websites in their results. Several new things have come in online organic promotion methods, and several have gone obsolete. But, there’s one thing that holds the same significance even today, and will always be. It is ‘inbound link’.
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No doubt, link building is an important way to increase traffic to a website. But at the same time, if it is not guided intelligently, it can cause more harm than benefits. This is the reason this process is considered typically difficult.
Let us explore some of the most genuinely effective ways of attracting inbound backlinks to your website-
Create quality contents with a focus to help your potential customers –
Content is King. You must have heard this quotation at least a thousand times if you look to promote your website online.
Yes, it is true that a publishing continuous quality, relevant and unique contents get more traffic from search engines. This is because search engine like unique and quality contents to show for its visitors. Not just that, people like to visit websites that offer them knowledge through an original piece of contents.
Further, quality content increases the PageRank of the website and helps it acquire higher ranks in the Search Engine Result Pages (SERPs) and builds its domain authority in the long run. People like to build links with higher authority sites having relevant information for its visitors.
Thus it helps to generate inbound links.
But, there’s one very important aspect here. Do not get lost in creating so-called quality contents and forget about your main core aim.
Break Latest News, adopt newsjacking –
Posting breaking news is always a great way to attract more inbound links. No matter, in which sector your business may be, it has great potential to serve your traffic and inbound linking needs. It would be much help if you’re publishing the latest news related to your industry or business.
For example, if you’re a web design company, writing about the latest design trends would be helpful. Do the newsjacking if possible. Saw the latest piece of news somewhere on the web? Take the topic and write a detailed post about it.
Such topics are discussed in social media and usually re-written by other websites. it is an excellent way of getting inbound links from other websites as the original content source. Be the first one to write about the topic to reap maximum benefits from it.
But remember, only verified facts and topics should be written as visitors always look for genuine information. Otherwise, it will do more harm to your reputation than good to your business.
Create meaningful infographics –
Most of the visitors don’t have the time or don’t like to read long articles all the time. In fact, most of the research facts or topics are written in a lengthy and boring way. Practically, most of the online readers have an infamous behaviour of not reading but skimming through the contents. As if they were filtering what they need, and leaving the rest aside. Remember, your visitors look more for sweet and short information.
Hence, creating an attractive infographic (graphical representation of information) is a great idea. Representing the whole facts visually create more engagement and brings more inbound links. It helps to convey the complex message instantly to readers and goes viral in the social media with lots of shares. Informative infographics are most likely to be shared by the readers online or in their blog which obviously brings links to your website.
Use shareable images for users on your website –
Using attractive images in addition to the content is an important technique of alluring visitors to stick to your website. Images are known to increase engagement.
Your visitors like to use free images found on the internet as they want to avoid copyright problems. Keeping loads of attractive images can increase traffic and brings back more inbound links on the website. Such users usually link to your website because of strict copyright laws. This is where you get free inbound links.
Run Interesting Contests –
Conducting interesting contests is an age-old but fantastic way to increase brand value and reputation online. But contests that you run should be creative and interesting to attract more and more people to join it with a chance to win freebies.
You can partner with other company of your industry to increase the prize amount. Share the contest announcement in the social media to get more traffic and backlinks to your website.
Give Recognition to bloggers in your industry –
Bloggers constantly write a blog about different topics in the online media. Popular bloggers have lots of followers and get lots of traffic on their website. Giving recognition to bloggers and appreciating their works is simply encouraging them to write about your company in their blog. It directly brings bloggers’ followers and visitors to your website. But you shouldn’t be biased while writing about the bloggers and ranking them according to their popularity in online media. It has become a popular trend of getting inbound links in the online industry today.
Sponsor Events –
You might have noticed that many events are organized online these days. Events like blogger events, investors’ events, entrepreneur events and many others are held online. Sponsoring these events is a great way of increasing the reputation of your company. The company logo containing links of your website will be shared in various sites online. Further, most of the events get press attention and shared in the social media. A discussion will be made about sponsors which of course increases links and traffic to your website.
Interview experts –
Interviewing experts in your industry is one of the excellent ways of attracting inbound links from higher authority sites. Find out higher authority site related to your industry, track their growth and success in the market. Write down the questions you wish to ask from an expert. Email stating you want to interview them on your website. Many will gladly accept and publish them in their blog resulting in links. In this way, interview more experts and more inbound links will follow in the website.
Inbound links from authority site are extremely helpful for the success of a website in online marketing. But marketer needs to learn a certain craft to acquire links and implementing them in their website. The points shared in the blogs are fairly enough to attract inbound links in your website and helps in achieving your business goal.