Search engine optimization (SEO) is a crucial way to promote a business and reach targeted audiences online. Companies are using the SEO service with success in term of traffic and lead generation, which brings sales and ROI.
SEO is a continually evolving industry. New tricks and guidelines come now and then. You need to keep abreast with the latest development to stay on top of the game. New trends like voice search, RankBrain, and so on are crucial in the site’s optimization to avoid falling behind competitors.
If you want to stay afloat in this competitive industry, you must up your SEO game using the best practices, both basic and advanced, while adding new techniques.
An SEO campaign, moreover, is a result of constant efforts of executives working behind the door. Their works include technical analysis, off-page, and on-page optimization to keep the website in the best shape for users and search engine robots for top ranking.
A website audit helps to find errors like broken URLs, links and others, which is possible with a reliable SEO tool. So if you are earnest of organic promotion success, here are the 10 free SEO tools you should be using for your business:
1. Google Analytics
Google Analytics is a crucial tool for every digital marketer who is serious about SEO success. You can use the tool to get useful data about the number of site visits, location demographics, and traffic sources.
After acquiring the insights, you can use them in the content strategies and see which work and what doesn’t for your business. Further, you will get ideas of page speed, keyword planner, search console and sheet. The best thing is that the tool is free for users.
2. Answer The Public
Are you struggling to find relevant content writing topics for your website?
Answer the Public is the place to find invaluable data of the top questions that people search on the web. You can search for any topic using the keyphrases relevant to your business offering.
Once you search a keyword, you will get tons of popular queries of the people used in the search engine. These queries are a treasure for a content creation team to dig out trending topics and craft contents accordingly.
3. MozBar
MozBar is one of the most popular free SEO tools which is compatible with the Chrome browser.
Use this tool to get easy access to valuable metrics of web pages or websites, like page score and Domain authority. You can analyze five elements of a given page: markup, page title, general attribute and link profiles. Thus, it also helps to find keywords and compare links of various sites.
4. SEMrush
SEMrush is one of the most popular tools used by digital marketers in the industry. Excellent as a keyword research tool, you can find a complete overview of a website performance like ranking, competitor analysis, traffic trends and sources.
With the introduction of topic research and SEO writing assistant, the tool is one of the best choices in the industry. Limited access in a free version but offers excellent insights on the paid version.
5. Keyworddit
Some online sites like Quora and Reddit are excellent places to find out what users are seeking on the internet. In most of the cases, visitors put up the questions if they don’t get satisfactory results on the search engine results.
If you want to gather keywords ideas that people using on these platforms, Keyworddit is an excellent free tool for you. You will get a list of threads used with the keywords. The easy to use tool provides data on monthly traffic volume and audience interests.
6. Woorank
Some online sites like Quora and Reddit are excellent places to find out what users are seeking on the internet. In most of the cases, visitors put up the questions if they don’t get satisfactory results on the search engine results.
If you want to gather keywords ideas that people using on these platforms, Keyworddit is an excellent free tool for you. You will get a list of threads used with the keywords. The easy to use tool provides data on monthly traffic volume and audience interests.
7. Mobile-Friendly Test
Google and other search engines give a lot of emphasis on mobile compatibility now. It has become a search engine ranking factor in Google.
The mobile-friendly test is a must for every website to find out if your site is compatible with small screen devices or not. Apart from that, you will get suggestions on how to improve the mobile-friendliness of your website.
8. Ubersuggest
Ubersuggest is another fabulous keyword research tool used to get ideas for keywords. It brings data from Google’s Keyword Planner based on the key phrase input.
What makes the tool special is its ability to give data on search volume, CPC, and competition level in the industry. The new version provides the ability to see the domain metrics.
9. CanIRank
Every digital marketer wants to rank its website to rank in the top. But, only a few can rank high in the search result. That is because they don’t have any idea how to rank high.
If you are struggling to come to the top, CanIRank may be an excellent tool for you. It gives insights on how to rank on the top of the search result.
Using this tool, you will get data of competition and probability of ranking on the top with AI suggestive keywords for ranking. Actionable steps and analysis of a website help to do better in an SEO campaign.
10. Check My Links
Quality links are an integral part of a successful SEO campaign. However, broken or low-quality links can harm your site ranking. Hence, it is essential to check the link profile to find their quality and errors.
Check My Links is a top Chrome extension to crawl your web pages and find out the status codes of the links. In other words, the tool will show the status of links in different colours, from dark green to red, based on the condition.
You can find out the bad links within a click for further action.
Which tool do you use for SEO activities in your company? Or, have I missed any free SEO tool that you use in your project?
Share your experience and insights commenting below.