To make a marketing campaign succeed, simply marketing is not enough. It’s essential to keep track of traffic quality, customers’ behaviour on the website, conversion, and many more similar things. Yes, the aim is making the entire process of marketing more effective and rewarding. Putting a robust process of tracking and analytics is beginning.
As a common practice, you use a snippet of code on your website for every track. Separate codes for Remarketing, Conversion, Google Analytics etc. But, do you know that by adding all these codes separately to the page, you compromising the page speed?
Further, it takes more time in editing, updating, and publishing new codes on the website. Wait, there’s an easier and option-rich way to do it efficiently. It is Google Tag Manager.
What is a Google Tag Manager?
Keeping in mind the difficult tasks of managing tags by marketers, Google has come up with Google tag manager. It is a boon for the marketer to control their different tags easily and effectively in a web interface. It allows a marketer to add, remove, and edit tags from their web interface instead of going to the backend and rewriting intimidating code. This can be used by the marketer having Google and non-Google tag in their website. The errors in the tags find out automatically before publishing in website giving extra time to devotes in other marketing activities. So, Google tag manager simplifies the rigorous task of managing different tags easily for a marketer.
What are the benefits of using Google Tag Manager?
1. IT Friendly – Google Tag Manager is IT-friendly as it possesses many important features like automatic error checking, the debug consoles, asynchronous technology, and user permission. All these features will make your marketing strategy easy and comfortable.
2. Quick and Easy – Adding or removing of a tag is easy for the marketer with easy to use web interface. A marketer doesn’t have to write or rewrite code according to its implementation.
3. Tag Verification and Templates – Google Tag Manager helps the marketer to verify the new tags are working properly with automatic error checking features saving your time in consulting IT firms. Built-in tags are checked properly before displaying in the website.
4. Swift Loading and Multi-platform – Google Tag Manager replaces all measurement tags in a single, asynchronously loading tag to reduce the loading time. It can be easily used in mobile and other platforms.
How to Get Started?
In order to take benefits of Google Tag Manager, you need to create an account. It is easy to create an account with the help provided in the video or one can take help of the Google certified professionals. The most important thing is that it comes absolutely free for the marketer. But, it can help the marketer to give online marketing a new height with its beneficial features. Start today to reap the benefits in your online business.