Google has rolled out new AdWords features called customer match recently. It is a new targeting feature that allows advertisers to create a custom audience in the AdWords campaign according to an email list that can be uploaded in AdWords.
AdWords advertisers have become excited about the update that would be useful in retargeting potential customers easily. The customer match accuracy rate of AdWords is better than Facebook which has been using that feature for a long time now. AdWords customer match is an amazing feature that matches email lists of customers using Google products. Advertisers using email listing to match have found that AdWords outperform Facebook in several tests.
Why Advertisers are upbeat with AdWords Customer Match?|
This update is being compared as one of the best in the AdWords system ever. It allows advertisers to target prospect efficiently and shows how AdWords is evolving to meet the demands of advertisers in the market. “Identity-based” marketing would be a future form of marketing and Google is seriously advancing in this direction by taking this targeting option.
Similar Audience Functionality
Advertisers are excited with the customer match’s similar audience functionality. This feature allows advertisers to find out new prospects based on parameters identified in uploaded lists, even if prospects never visited your site. It means advertisers can target potential customers having similar characteristics uploaded in your email list using a similar audience feature.
It is even being considered the most important update for advertisers having both PPC and paid social campaigns. Custom audiences are an important part of it that makes paid social so powerful and advertisers can apply the same strategies in their AdWords campaigns too.
Though customer match update has received a warm welcome from the AdWords community it is too early to conclude anything. Let us wait and see how it fares in the market.