Press Release (PR), in the context of online marketing, is used to create awareness about a brand in different media. Additionally, it also aims to get backlinks for the website in question. Practically, it was considered more important than article marketing to build quality links to the website. Along with the links, a website gets more traffic and potential customers with the help of quality press release. But now conception about press release has changed and people no more consider it important for companies.
Is press release dead and lost its value? Many people in the online industry think that press release is old and outdated methods. Even Matt Cutts, head of Google web spam, has announced in December 26th that it won’t help in search ranking. This announcement may be due to the overexploitation of PR by some companies. People are submitting duplicate contents in various sites to get links creating spammy contents. This is decreasing the value of a quality search result. But quality press release still has the same value and importance if done in proper manners for an audience.
Let us see some of the benefits which are offered by PR to the company.
- Business can benefit from PR distribution irrespective of their sizes and industry. But should have stories which should quality to come in a trade journal, magazines, blog, and other media of your industry. This will create publicity for your company.
- No other services are as cheap as press release distribution. The expense involved only in distributing but that to lower than other advertising options. Hence, PR has become an affordable option for companies.
- In this competitive industry building image to customers is important to success in your business. Creating awareness of your brands among customers is important especially for small business. And regular quality press release distribution helps in getting the attention of customers and media. In this way, you can increase the image of the company but also visibility in online media.
- Constant quality press release helps to create an image of an expert among customers. People in the industry like to follow and imitate industry expert. This will help to get trust and loyal customers for your products.
- Press release spread to every part of the world. More than 80 million people get their news online every day. In this, many visitors are your potential customers. Hence, write PR targeting your customers to get more sales of your products.
- Investors keep eye on the news of various companies’ successes and profit. Thus, it can be a good source for attracting investors in your company. Hence, separate room for investors should be made on a website to help them contact with your company.
But we should remember that in a press release over optimization of the anchor text link should be avoided as it is included in the link scheme by Google. If this continues for a longer time, a website may face a penalty from Google. A press release should contain an only bare link to create a backlink. Moreover, we should write our press release which follows current webmaster guidelines to avoid penalties. Hence, it is an important source of getting more traffic but should be done according to the new guideline.