Bing Ads has recently started providing campaign performance data within an hour. Earlier, it used to take at least four hours to get the essential information about clicks and impression. But, now it is providing the data within or less than an hour. It means that the data is arriving at you 10 times faster than earlier enabling users to optimize campaign rapidly. Advertisers armed with faster turnaround would allow better campaign management and find out hot bidded terms or clicks.
To start using faster data, just sign in to Bing Ads. There you can see the performance data having everything occurring within the present hour. In the campaign page, you can see faster performance data, impression, and click performance report. But, if you are using Bing Ads Reporting API, you need to set a flag on API to see the just arrived data.
Wondering what data you will get faster? The ad impression, user click, keyword, website placement, Ad, destination URL, Account, Ad Dynamic Text, campaign, Rich Ad Component, Adgroup, and ad extension by keyword, product offer, etc. The performance data of these words will be available within an hour.
However, Bing hasn’t increased the speed of some of the terms. These are a search term, targeting report, a share of voice, campaign analytic report, call forwarding detail, billing and budget report, and change history report. But, even these terms will receive a boost in speed in the future update.
How to get faster performance data from API?
Bing Ads Reporting API contains a parameter called ReturnOnlyCompleteData that default is false. In order to retrieve the data faster that needs to be set to true and request data at the current date. In this way, you can get the data at the real-time and this parameter will be visible in WSDL.
Expected Duration To Show An Impression To User
The data will show up in a report within an hour and often less in some cases. You can start seeing the reporting data within a short time after the campaign goes live. Bing is working continuously to remove the latency and make the process faster for advertisers.
Bing Ads has created an edge for advertisers decreasing time to get campaign data. It will help advertisers to manage their account in real time and achieve success quickly.