Bing has announced that it is bringing out own version of mobile-friendly ranking signals in the coming months. The new algorithm will determine if a web page is mobile friendly by adding a label on the site. It seems Mobilegeddon is finally getting serious attention from search giants on the internet as Bing is following the step of Google.
But, Bing hasn’t specified the exact date of releasing new mobile-friendly algorithm. Unlike Google, Bing is taking a slow approach to the new algorithm launch in order to get webmaster feedback during the trial period. Bing Team clarified this is being done to communicate better with changes and adjust so that changes can reduce potential anxiety of users. Last year, Bing has observed a shift in mobile space and putting efforts into creating mobile-friendly factors since then.
Mobile Friendly Tag Of Bing
Bing has been testing the display of its mobile-friendly label in mobile search result since last month. With this period, Bing has seen great feedbacks during testing the new label and will be rolling out this for broad mobile searchers based on this. If a website gets a mobile-friendly label in Bing search result, it means it is mobile friendly and would get benefits after the new algorithm update.
Bing’s Mobile Friendly Algorithm
The algorithm of Bing seems to work like Google mobile algorithm update which was launched on April 21, 2015. But, unlike Google, Bing is not sharing the dates of making live of the new algorithm. It wants the webmasters to make changes, adjust and comply with mobile-friendly techniques given last year.
Bing declared that relevancy along with mobile-friendly matters in ranking sites. Non-mobile friendly website with relevant content related to query can stills rank higher and well above to other non-mobile friendly websites. This is because Bing is trying to strike a balance between relevancy and providing user-friendly search results.
Is it the start of Mobilegeddon among the search giants? Maybe yes, due to an increasing number of mobile users in the world. But, releasing Bing’s algorithm has been a low affair, unlike Google. Apart from that Bing has neither share date nor brought out the pages that are currently mobile friendly or the potential impact it can leave on non-mobile friendly websites after the update. But, the company will share the date prior to releasing the new algorithm. The mobile-friendly websites are expected to get lots of benefits from a new algorithm update with improved ranking in search result.
Bing’s Webmaster Tools To Test Mobile Friendly
A new tool is expected from Bing later in summer for a webmaster to test their sites. The tool will be useful in analyzing web pages using mobile friendliness classifiers to get the result in real time. This tool works similarly like Google’s mobile-friendly testing tool providing yes or no answer in accordance with the nature of the website. Special suggestions are given to sites to make mobile friendly if the answer is no. The result in the tool should be similar with Bing mobile result having the mobile-friendly label. Bing and Google are just focusing on the compatibility of mobile and aren’t providing a level of mobile-friendliness.
How did Bing determine page mobile friendliness?
There are numerous factors that are taken into account in determining the mobile compatibility of a page in the website. Let us look at the important factors below:
1. The first aspect of your website mobile friendliness is clickability of navigation and button. The button should be easy to press with a finger and spaced properly. The website should be designed keeping users in mind.
2. The customers should be able to read contents in web pages without zooming or scrolling left or right. The pinch and zoom desktop sites are not compatible in mobiles. Customize font size and view setting in HTML with viewpoint settings.
3. Smooth scrolling up and down in website on mobile devices. Users don’t like to scroll left to view content and such sites are not user-friendly.
4. Content should load faster in mobile devices. Websites having flash aren’t compatible with mobile devices and Bing won’t show in the search result.
Getting ready for a mobile device has become a necessity for businesses in online media. It is important to create important changes in order to keep pace with competitors in the market. How are you getting ready for this change? Share your views and experiences in this regard below.