Google is trying not to show the black hat and spammer links on the first page of the search result. Google is making a continuous effort to give the user a better experience on the website by giving more relevant search result. There has been a frequent update of penguins and panda algorithm to remove the spam and black hat search result from the search engines result in pages. Many companies are being penalized for having links not according to the guidelines of the Google webmaster and they are being given chances of improving their links and websites contents. In this regard, Matt Cutts, who is the head of the search spam team said about the changes which are going to take place within a few months for SEO in Google. In this blog, I would tell you the news which Cutts has explained in his video about the SEO in the future.
In his video, Matt Cutts told about ten essentials points which can help in improving the quality of the search result in the search engines. He said it can be done by giving higher ranking to the quality website and lower ranking to the spammers and black hats in the result page of the search engines. Here are the ten points which were discussed by him.
Penguin: The Penguin 4(AKA Penguin 2.0) which will be updated within a few weeks from now. It is expected that it will go deeper and more severe than the first version of the update. So, there has been a widespread outcry in the SEO industry about this topic.
Advertorial: The companies using advertorial as a mean of inflating their link profile artificially will get affected as it violates the webmaster guidelines. Google also penalized some companies for using advertorials earlier of this year and it is planning to get stronger stances in this regard.
Spammy queries: There are some queries which create spammed nature like news of payday loan and queries of the pornographic will be targeted by the Google search spam team. It is supposed that the target of these requests is coming from the outside and thus, he assured to look into this matter in the future.
Going upstream: Cutts indicated that they will make the search more relevance and quality as they are preventing the spammer links. It is hinted that Google may take action against many link networks similarly which they have done before.
Sophisticated link analysis: Link analysis of Google will be better as promised by Matt. He added that Google is developing sophisticated software which will help to understand the link better and it will be soon implemented.
Improvement on hacked sites: Google is planning to roll out a new feature which can help to detect and communicate about the hacked site within a few months. It has been working with the hacked site to label their search result in the site, removing and giving prior warning to the webmaster about the hacking. It is a great relief to the hacked site in the future.
Authority Boost: Google is planning to give authority to boost their ranking in the specific industry or community. This will help the authoritative sites get more traffic according to the specific area.
Panda sympathy: There are many websites which have been affected by Panda update in the past. So, Google is trying on some metrics to soften the impact of the Panda update in the future.
Clusters: Google is planning to make the search result more diverse so that same domain name is not shown in the search result. It is planning to lessen these clusters by this year but it will remain in the second page of the page result.
Improved webmaster communication: Google is constantly trying to improve communication with the webmasters. More information can be taken from the Google webmaster tools in this regard.
These are the changes which are likely to occur in the future of the SEO in online marketing. The reasons behind these changes are to give a more quality search to the user by discouraging black hat webmasters. So, let wait and watch about the update of the penguins which likely to come in a few weeks.