Digital marketing is the new buzzword in the marketing world. At the company’s board meeting or marketing conferences, the world of digital marketing keeps popping up now and then. In other words, traditional marketing channels value seem redundant now in 2019.
Did you know why?
Because the internet is a growing and lucrative online marketplace with billions of buyers. According to a Statista report, global online shoppers are expected to be 2.14 billion, up from 1.66 billion in 2016. The number is expected to grow faster with internet and technology penetration.
Why promoting your business on Google matters?
Google now gets 63,000 searches per second, which compound to 1.2 trillion searches per year worldwide. Out of trillions of searches, thousands of visitors may be searching for products relevant to your business. Imagine the loss of potential customers and sales for not targeting digital marketing channels. Use the platform to increase sales and growth of your business.
What is digital marketing? (For beginners)
According to Wikipedia, digital marketing is the promotion of products or services using digital technology like the internet, display promotion, mobiles, and other digital media.
Now brick-and-mortar companies are either changing their models or creating a separate marketing effort in digital marketing channels. Here are the main channels of the digital for business -
- Search engine optimization.
- Pay Per Click advertising
- Social media marketing using Facebook, LinkedIn, Pinterest, and others.
- Email marketing
- Display marketing
- Content writing and marketing.
- Online public relations.
- Affiliate marketing.
All marketing channels can help a business to target an audience and gain sales. As a result, the return on investment of your business increase manifolds with constant efforts. Above all, digital marketing enables campaigns to monitor, track, and measure costs, conversions and market outreach.
With the growth of internet use for search and buying things, digital marketing can be a better alternative to traditional marketing to get desired results. If you want to thrive in the future, digital marketing is the need in today’s competitive market. At least, it is suitable for a small business to large enterprise to promote their business and gain quality traffic.
Still not convinced why is digital marketing essential for your business? See the 11 reasons/ benefits of taking digital marketing for your company -
1. Digital Marketing is a need for every business
Change your notion now that digital marketing is only for big companies with a high budget. You can actually compete with the top companies to get web traffic and sale share using digital channels. And, most of the small businesses are enjoying success in this.
Search engines treat every company equally and favour neither big nor small companies, so a company with the best strategies wins. In other words, even a small business can use this platform without any physical store.
So, it is a need for every business and brings a lot of opportunities for growth and success.
2. Digital Marketing Cost Less than Traditional Marketing
First small businesses face crunch regularly. Spending more money on advertising, as needed for traditional marketing, is not feasible for small firms. Companies need to shell out lakhs for a few seconds of ads on TV. That’s too; without any guarantee of leads and sales.
On the other hand, advertising on digital marketing channels will cost less. You may save up to 40% of your marketing budget on product and service promotion, revealed in a Gartner’s report on digital marketing spend. What's more beneficial for a business is the ability to track every penny of the marketing budget.
As a result, many business owners are allocating their budget to online marketing techniques. Therefore, promoting on the internet is the future.
3. Digital Marketing Bring More Conversions
Marketing helps to reach potential customers and attract them to buy your products or services. However, marketing efforts require a considerable amount of money.
So, a sale is the ultimate goal of every business. Marketing efforts will go futile if your business can’t acquire deals. It is imperative for a company to use a technique that has potentials to bring more conversion and increase the ROI. The best thing is focusing on digital marketing campaigns, conversion optimization becomes a top priority.
The digital marketing channels can increase your web traffic, which brings more leads, subscriber and sales, depending on the website goal.
That is because a proper digital marketing campaign aims to satisfy every stage of a buyer’s journey. There are tools and techniques to get performance insights at each step of conversion funnel in detail. Thus, it has potentials to give more conversion rates than push marketing channels.
4. Generate More Revenues
Effective digital marketing techniques offer a lot of revenues to any business. And, growth expectancy for companies using digital marketing methods will be high than those who do not.
In short, firms using digital marketing techniques stand a better chance of expanding their reach to better markets, locally and abroad. In this way, you can fuel your revenue, which leads to growth.
Many companies reacted positively with digital marketing as the best medium to generate revenue for a business.
5. Increase Engagement and Interaction with Targeted Audiences
Many internet marketing tools enable a company to interact with targeted audiences in real time. That creates superior engagement with your brand, which eventually builds a loyal customers base. Consequently, a huge loyal consumer base brings more sale and profits. Even good words of mouth spread in the industry.
In digital marketing, no separate way is essential to handle such engagement or interaction for a company. Marketing solutions with chatbots, systems, and human resources are good to handle these problems.
Another benefit is answering questions promptly. Answering customer's questions in real time give information about what they want. Use the information in setting your next moves in the website/marketing campaign to build up relationship and user experience.
6. Helps Target Mobile Consumers
Mobile users have surpassed desktop users in countries like USA, Japan, and other countries. It means more people are using a smartphone in purchasing or searching for information online than desktops. Using any of the online marketing techniques will help you to target mobile users.
Targeting mobile users in the digital marketing campaign will help achieve better results and expand faster. A large percentage of purchasing decision starts on mobile devices as reported in the eMarketer.
So, mobile isn’t a mere alternative to a laptop or desktop but has a solid user base. And, mobile ad spending has already surpassed the TV ad spending in 2018. A paradigm shift in marketing is essential to tap growing users and consumers.
7. Digital Marketing Help Build Brand Reputation
An online marketing campaign can drive a lot of web traffic to your website. Visitors coming to your site will know about your brand, products and services. Offering what you promised to them will enhance their user experience, becoming a lead into a customer.
This is a good indication for your brand reputation, as a satisfied customer is more likely to come back in future. It doesn't end there as it will refer your brand to his/her friends. As a result, it opens an opportunity to reach a bigger market and audience for growth.
8. Digital Marketing gives higher ROI for your investment
When your marketing campaign reaches to more target specific audiences, you are bound to get sales and positive ROI.
The digital marketing enables tracking, monitoring and measuring of campaign results. You can easily find out where every penny was spent and how many traffic came on the website. As a result, it becomes easy for a business to set its campaign based on the end goal and target audience. The refined online marketing campaigns are more effective in generating sales and traffic, which eventually gives positive ROI.
On the other hand, the traditional media is too costly for a small business to leverage and often challenging to measure. You can’t even choose the right audience with vague measuring metrics.
9. Digital Marketing Brings Credibility and Authority
Trust and credibility are an integral part of becoming successful. Top brands enjoy more credibility, authority and trust from customers, creating a loyal customer base for them across the internet.
To enhance the trust factor, brands must offer direct and personalized interaction with the targeted audience. According to a Nielsen Global Online Consumer Survey, most of the visitors prefer to trust brands if it is coming from know companies.
So, digital marketing becomes essential for a business wanting to build trust, authority and loyal customers.
10. Digital Marketing Encourages Users to Take Suitable Actions
Digital presence across the internet on social media with testimonials and rating help to earn the trust of potential audiences. So, digital marketing strategies are effective strategies to allure people to take suitable action intended on your website. A visitor is more likely to take action on your website with compelling pages and innovative call to action which helps to increase conversions.
Smart call-to-actions are crucial to guide your visitors on what to do next, like to click to contact, email subscription or buy the products. Several measures like the colour scheme, innovative button, CTA, and others are taken to generate more favourable actions from the visitors.
11. Get Ready for the Future
With the rapid adaption to technology and gadgets, traditional marketing channels are more likely to be history soon.
The internet of things was seemed science fiction earlier, became reality now. Gadgets like tablets, laptops, and desktops are being used to connect with users across the globe. Cloud computing, artificial intelligence, voice searches and virtual assistants have become common in the marketing landscape. These devices are instrumental in reaching out to the targeted audience and increase sales. There is no need for physical stores when you have a website to represent your business across the globe.
Digital marketing is the best option to survive for a business in the era of the internet. Or a company will be experience reduced sales and revenues, let alone beating competitors in today’s market.
Digital marketing is the need of a business looking to surge ahead in the competition and generate revenues. It is powerful and effective than traditional marketing channels, given it is appropriately optimized by experts.
Use the digital marketing channels to reach to a targeted audience beyond boundaries and succeed in the niche industry. Most of the small and large businesses have gained success in digital marketing.
You can too gain success in the market. But, you must hire an expert digital marketing agency for services to get success and traffic from online media. Contact experts for services now.
You can also read: Top 8 Tips to Optimize Contents for Voice Searches.