It is hard to accept that there was a time when social media was not a part of developing small businesses. In spite of the struggles faced by businessmen in using the social media to promote their products and engage their audiences, they are learning and gaining confidence in practising their social media skills. In 2012, about 54 per cent of the small businesses showed their lack of knowledge and asked for help in using the social media after participating in the survey administered by Constant Contact. Currently, that percentage has dropped to 45. This has shown the success, with 72 per cent of businesses saying that their online marketing skills and efforts across the mediums that matter a lot, including mobile, web, social, email are working.
Internet savvy people know that the exciting and valuable contents engage their audience. The online community discourages self-promotions which means using social media as a free advertising platform. Due to this, small businesses face a challenge in striking a balance in using social media to promote their business and engage their audience. (more…)
The time has come when we evaluate our marketing activities from the last year. How productive and profitable we would be if we realised our aims. It is also the time when we need to finalise and execute our plans for growth and revenue generation.
Have you succeeded in all your goals for the previous year? Are you aware of your priorities for the next year? Are you aware of the marketing strategies that are making the most significant impact and getting the highest return on investment?
When we choose our marketing policies and activities for the next year, it is always a good analyse the digital marketing trends to check that we are not missing out on any good opportunity.
Do not fail to hit these top nine online marketing trends for 2018 in your business for maximum growth and sale. (more…)
According to BIA/Kelsey, 162 billion is the expected number of times that customers will call businesses by 2019.
The mass use of mobile phones has opened the floodgates for phone calls to businesses. In response, Google has been launching new features to make sure advertisers can take advantage of it. The first feature embedded in the campaign is the call extension, then tracking from landing pages and now call-only campaigns.
Driving call and tracking calls are simple in the call-only campaign. However, it takes sometimes to get used to it. Further, you can’t use your traditional PPC strategies onto the call-only campaign and expect that to work.
If you are looking for ways to succeed in call-only campaigns, here are 10 proven tips to achieve success: (more…)
Content marketing strategy has become an essential part of any online marketing campaign. The research conducted by Content Marketing Institute shows that more than 80% of B2B employees have a content marketing strategy, but only a third of these have documented that very same content marketing strategy.
The process of creating an entirely functional content marketing plan requires time and effort. Brands need to study audience and virtual persona to make the marketing plan to achieve the next level of success.
Let us look at the seven steps needed to develop a content marketing strategy for your business-
- Determine objectives of content marketing
What is the purpose of content marketing? How will content marketing help your organisation? (more…)
A significant number of companies spend a lot of time and money on advertising and marketing their brand.
When you advertised your products on offline mediums like TV and newspaper, there was no guarantee about the results. Now, the digital marketing provides you with the option to track and tweak your ads as many times as required for them to work better. Digital marketing is different from the traditional advertising as it provides the option of real-time tracking. It allows you to monitor and make suitable customisation for improvement instantly. This implies that you don’t need to start everything fresh and you need to make some adjustments.
It can seem like there are numerous benefits of digital marketing as a brand, but you need to be sure that your profit is getting maximised. There are practices and steps to follow and explain how these strategies are integrated fast and efficiently into your digital ad campaigns are listed below- (more…)
With the continued growth of mobile search economy, Kristopher Jones has given an insight into the marketing strategies and the messaging tools which can improve your mobile conversion rate.
It has been observed that users of mobile are more of surfers and less of buyers. The study from Monetate shows that mobile conversion rate is less than half of desktop conversion rate.
Also, there’s an opportunity for e-commerce websites to increase their online sales through mobile but there are restrictions as well. The convenience is less in mobile in comparison to the desktop. The consumption in mobile is majorly on apps rather than on a website.
The mobile first index is about to arrive, and the popularity of voice search is also increasing by the day, this is the ideal time to re-optimise the mobile search strategy to improve the bottom line. Here, we will discuss the strategies to enhance the mobile conversion rate. (more…)