If you are actively involved in the work of making a brand more visible online, you are possibly looking to get some links to your website. Indeed, links are one of the leading SEO ranking factors because Google utilizes them to weigh a website’s authority and relevance. However, earning links is always a tough task.
First, you will have to generate high-quality content that is interesting as well as valuable to other brands, so that they choose to mention you. Second, you need to let other brands recognise your fantastic content. In simple words, you have to do outreach marketing- a term that describes the process of getting in touch with the right brands and people to assist you in telling your brand’s story.
Most of the people involved in content marketing often spend much of their time sending outreach emails, and the most of these emails are guest blogging pitches. Since guest blogging is widely accepted as an active type of link building, in this piece, we will find out the best practices on how to compose outreach emails that produce high-quality links. (more…)
A sudden Google algorithm update often leaves marketers equally confused and concerned. It seems as if they wait for you to get your ducks in a row and then come up with an update that makes your efforts obsolete.
Indeed, they are very open about the fact that they are doing this for everyone’s good- each algorithm brings social marketers one step closer to more relevant search results. But, there are still some secrets behind how Google evaluates a website and conclusively determines which sites to show for which search queries.
That means, there are plenty of tools- some free, some paid- that help you look at your site the way Google sees it.
These tools may prove crucial to your organic search strategy because they enable you to focus on the elements of your website that Google deems vital. In this blog, we will talk about six such tools that assist you in running a site analysis like a marketer and a Google bot! (more…)
If there’s just one thing that bothers me about link-building task, it is the thought that only one type of link will work, and anything else is going to cripple the site. Or…
- Guest posts will get you penalized.
- The client will not accept an image link, a nofollow or the anchor text isn’t what they specified.
- Directory links are of no use
And the list goes on and on.
Most of the time, I proceed with it after explaining risks and rewards, however, I need to be a good educator and advocate for a broad link profile. (more…)
There have been many updates and changes in search engine algorithms in the recent years. It all has completely redefined the ways search engines work and rank websites in their results. Several new things have come in online organic promotion methods, and several have gone obsolete. But, there’s one thing that holds the same significance even today, and will always be. It is ‘inbound link’.
© Hero Images/Corbis
No doubt, link building is an important way to increase traffic to a website. But at the same time, if it is not guided intelligently, it can cause more harm than benefits. This is the reason this process is considered typically difficult.
Let us explore some of the most genuinely effective ways of attracting inbound backlinks to your website- (more…)
A simple infograph showing useful tips about Google search. Stay tune more interesting and similar posts.
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