If you are actively involved in the work of making a brand more visible online, you are possibly looking to get some links to your website. Indeed, links are one of the leading SEO ranking factors because Google utilizes them to weigh a website’s authority and relevance. However, earning links is always a tough task.
First, you will have to generate high-quality content that is interesting as well as valuable to other brands, so that they choose to mention you. Second, you need to let other brands recognise your fantastic content. In simple words, you have to do outreach marketing- a term that describes the process of getting in touch with the right brands and people to assist you in telling your brand’s story.
Most of the people involved in content marketing often spend much of their time sending outreach emails, and the most of these emails are guest blogging pitches. Since guest blogging is widely accepted as an active type of link building, in this piece, we will find out the best practices on how to compose outreach emails that produce high-quality links. (more…)
It is hard to accept that there was a time when social media was not a part of developing small businesses. In spite of the struggles faced by businessmen in using the social media to promote their products and engage their audiences, they are learning and gaining confidence in practising their social media skills. In 2012, about 54 per cent of the small businesses showed their lack of knowledge and asked for help in using the social media after participating in the survey administered by Constant Contact. Currently, that percentage has dropped to 45. This has shown the success, with 72 per cent of businesses saying that their online marketing skills and efforts across the mediums that matter a lot, including mobile, web, social, email are working.
Internet savvy people know that the exciting and valuable contents engage their audience. The online community discourages self-promotions which means using social media as a free advertising platform. Due to this, small businesses face a challenge in striking a balance in using social media to promote their business and engage their audience. (more…)
Earlier, we used phones for everything! We used to call shops to inquire about a store and buy products from a catalogue over the call to have them shipped to our places.
Enter the digital world! With the widespread access to the internet, we became consumed with the idea of connecting with our audiences digitally. We believed this was the way of the future and the technique in which people wanted to connect. We forgot the phones, though calls still came in.
We are now noticing that phone calls are some of the best leads around! In this blog, I will try to share several insights I received from a session called, “Concerting the Mobile SEM Visitor.”
Let us start with why businesses should focus on the phone. (more…)
Online marketing is a necessity, no longer optional for every business. It has considerable potential for driving companies to a new height of success increasing your traffic, sales, fan base, and ROI.
But, there are some mistakes that businesses commit leading to their downfall. Whether you are about to start or running your business online, here are top mistakes of online marketing that you should know and how to avoid them:
- Not targeting the correct audience
Many companies commit the mistake of focusing only on the number of visitors while scrutinising traffic to their website. They become happy when the traffic to their website grows, and they are ready to do anything to bring more visitors to their website, regardless of the fact whether this audience will become their customers. They lose both loyal customers and the target demographic they search to reach because they didn’t know their audience. Here we are not focusing on the only demographic parameter. Marketing should be for a niche, not for a demographic.
Solution- Focus should be given to reach the correct audience. (more…)
Content marketing strategy has become an essential part of any online marketing campaign. The research conducted by Content Marketing Institute shows that more than 80% of B2B employees have a content marketing strategy, but only a third of these have documented that very same content marketing strategy.
The process of creating an entirely functional content marketing plan requires time and effort. Brands need to study audience and virtual persona to make the marketing plan to achieve the next level of success.
Let us look at the seven steps needed to develop a content marketing strategy for your business-
- Determine objectives of content marketing
What is the purpose of content marketing? How will content marketing help your organisation? (more…)
A sudden Google algorithm update often leaves marketers equally confused and concerned. It seems as if they wait for you to get your ducks in a row and then come up with an update that makes your efforts obsolete.
Indeed, they are very open about the fact that they are doing this for everyone’s good- each algorithm brings social marketers one step closer to more relevant search results. But, there are still some secrets behind how Google evaluates a website and conclusively determines which sites to show for which search queries.
That means, there are plenty of tools- some free, some paid- that help you look at your site the way Google sees it.
These tools may prove crucial to your organic search strategy because they enable you to focus on the elements of your website that Google deems vital. In this blog, we will talk about six such tools that assist you in running a site analysis like a marketer and a Google bot! (more…)