Content marketing strategy has become an essential part of any online marketing campaign. The research conducted by Content Marketing Institute shows that more than 80% of B2B employees have a content marketing strategy, but only a third of these have documented that very same content marketing strategy.
The process of creating an entirely functional content marketing plan requires time and effort. Brands need to study audience and virtual persona to make the marketing plan to achieve the next level of success.
Let us look at the seven steps needed to develop a content marketing strategy for your business-
- Determine objectives of content marketing
What is the purpose of content marketing? How will content marketing help your organisation? (more…)
Over the last two decades, the landscape of digital marketing has evolved significantly. Amid the changing Google’s algorithm and a flood of misinformation floating through the digital marketing spheres, it’s easy to lose sight of basic practices we should adhere to in our own SEO and content marketing strategies.
Your content may be great, but sometimes it doesn’t serve the purpose right. Why? Here in this blog, we are going to discuss some common SEO errors content marketers and bloggers make.
Poor Page Copy
In digital marketing, it’s essential to write for readers rather than search engines. You needn’t show off knowledge with excessive jargon. Keep the content light and write for the readers on the eighth-grade reading level. (more…)
Looking to success in social marketing? Facebook is an ideal platform for business. You must think why Facebook and not hundreds of other social networks. It is the largest social networking site with over 1.59 billion active users per month. It’s over 20% of global population and receives largest amount of referral traffic.
To have an ideal marketing strategy, you need to research competition, audiences and platform. User’s virtual persona helps to include best practices analyzing better. You know, best strategies always win and other fail to make an impact. (more…)
Small businesses need to make audit of marketing strategies whether succeeded or failed to make impact in market. The year 2015 is going to end within few days and it is essential to refresh your marketing efforts with new changes in strategies. This is because strategies keep evolving according to situations and preference of consumers. Good suited strategies are real asset for businesses looking to reach to in market and get closer to goals.
Here are 5 top new strategies that need to be included in your marketing plan to skyrocket business growth in 2016. (more…)
A company needs dedicated effort and expertise to succeed in content marketing strategy. Creating continuous relevant and useful content for buyer is only half the battle of content marketing. The other most essential part is optimizing content for conversion in website.
A visitor will abandon website if it is difficult to navigate or not optimized for all screen sizes using by user. The content has to be unique and appealing to users to stick on it longer otherwise, will move to other website as other information is easily available online.
In order to optimize content for a successful content marketing strategy, special strategies need to be followed by a company. Here are 7 essential rules of conversion friendly content creation. (more…)
There have been many updates and changes in search engine algorithms in the recent years. It all has completely redefined the ways search engines work and rank websites in their results. Several new things have come in online organic promotion methods, and several have gone obsolete. But, there’s one thing that holds the same significance even today, and will always be. It is ‘inbound link’.
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No doubt, link building is an important way to increase traffic to a website. But at the same time, if it is not guided intelligently, it can cause more harm than benefits. This is the reason this process is considered typically difficult.
Let us explore some of the most genuinely effective ways of attracting inbound backlinks to your website- (more…)