Some marketers think pay-per-click (PPC) advertising and inbound marketing are opposite to each other. But, PPC is exactly a subsidiary of inbound marketing.
Though, PPC is slightly different but it’s a subset of inbound marketing using matching keywords to target audience who are already looking for them.
Thus, PPC is a useful part of inbound marketing. This is because PPC can be utilized in your inbound marketing to create strategies for leads. Nurturing lead to valuable customers starts with inbound marketing and PPC is an ideal strategy of that journey. (more…)