Earlier, we used phones for everything! We used to call shops to inquire about a store and buy products from a catalogue over the call to have them shipped to our places.
Enter the digital world! With the widespread access to the internet, we became consumed with the idea of connecting with our audiences digitally. We believed this was the way of the future and the technique in which people wanted to connect. We forgot the phones, though calls still came in.
We are now noticing that phone calls are some of the best leads around! In this blog, I will try to share several insights I received from a session called, “Concerting the Mobile SEM Visitor.”
Let us start with why businesses should focus on the phone. (more…)
According to the IAB, mobile drove around $6 billion year-over-year increase in search spend and surpassed desktop for the first time in 2016. Let’s look at the significant trends, launches and news so far from Google AdWords and Bing Ads in 2017.
Conversion tracking and attributions
- The first half of 2017 witnessed the final sunset of AdWords Converted Clicks and the onset of Google Attribution, a grand product release announced at Google Marketing Next.
- Google added Maximize Conversions to its suite of automated bidding strategies. Meaning, if you often import offline conversions into AdWords, you can schedule those imports now.
- There was big news in online-to-offline conversion tracking with Google’s in-store sales measurement programs. Retailers can upload their loyalty cards or customer email lists into AdWords, or in-store sales conversions will show up automatically in AdWords with a program powered by partnerships Google forms with different financial vendors that gives coverage of 70% of credit card transactions in the US.
- Now, Google can track and report on store visits from Youtube campaigns.
Many changes to the services offered by Google will impact its pay-per-click (PPC) advertising customers in the upcoming years. A variety of changes bring shifting trends in the search and PPC industries, concerning the strategies utilised by search engine developers and the behaviours of their users.
A strong PPC strategy requires constant tweaking to be responsive to the swiftly changing market conditions. The ones who are not keeping track of the industry developments and service changes may lose advertising market penetration over the coming year.
Keep an eye out on the below-mentioned trends to get the most from PPC :
Video Ads Becoming Popular
Video ads that capture the imagination of a company’s target client will generate increased value. A report from BI Intelligence exhibits that total online video ad revenue may reach to billions by 2020. The growth of social networking, including channels designed specifically for photo and video sharing, have hasted the spread of visual formats. (more…)
Pay Per Click (PPC) advertising is offered by Google, LinkedIn, Facebook, and Twitter. PPC advertising has evolved rapidly since Google launched AdWords in 2000. Most of the advertisers are using paid ads for the promotion of products and sales. Some advertisers think PPC is an expensive affair and question the effectiveness of this strategy. It is costly in comparison to traditional methods but always returns more than the invested money, if done properly.
If you haven’t started the PPC advertising yet, I think you will now knowing the benefits. Here are the top benefits of PPC advertising:
1. Get Higher Exposure in the Web
Ranking in the top of the search result is easy in paid advertising. You need an optimised ad, landing page, optimisation, and bidding to get the desired position. Acquiring the top position in search engines for selected keywords bring higher exposure and traffic for brands. It helps in positioning the brand name in the mind of potential customers showing ads relevant according to their search terms. (more…)
Some marketers think pay-per-click (PPC) advertising and inbound marketing are opposite to each other. But, PPC is exactly a subsidiary of inbound marketing.
Though, PPC is slightly different but it’s a subset of inbound marketing using matching keywords to target audience who are already looking for them.
Thus, PPC is a useful part of inbound marketing. This is because PPC can be utilized in your inbound marketing to create strategies for leads. Nurturing lead to valuable customers starts with inbound marketing and PPC is an ideal strategy of that journey. (more…)
Companies are using paid advertising to gain quick traffic, sales, and profit in the market. PPC advertising enables the companies to increase conversion rate. But, it is important to track ROI to find out the profit from advertising. Otherwise, it will be like shooting an arrow in the dark without knowing the target. This is an important marketing strategy of a good business.
An Introduction to ROI
Return on investment (ROI) is the net profit gain by the company to the costs required. This is essential as it shows the real effect of advertising strategies on your business performance. Here is the exact method of calculating the ROI.
ROI = (Revenue – Cost of Product Sold/Cost of Product Sold) (more…)