Topic: SEM

Apple Joining SEM Business with Paid Search for App Developers

apps-mobile-smartphoneApple is joining in paid search business next week. According to a report on The Verge, the company will release its paid-search ads for the App store. The company is going to introduce a new app-subscription revenue sharing model.

The possibility of Apple store SEM joining in search ads was raised in the Bloomberg report of April. Though, actual product launch will come later but developers are being invited to join beta quickly. Apple has confirmed it in the official site: (more…)