A sudden Google algorithm update often leaves marketers equally confused and concerned. It seems as if they wait for you to get your ducks in a row and then come up with an update that makes your efforts obsolete.
Indeed, they are very open about the fact that they are doing this for everyone’s good- each algorithm brings social marketers one step closer to more relevant search results. But, there are still some secrets behind how Google evaluates a website and conclusively determines which sites to show for which search queries.
That means, there are plenty of tools- some free, some paid- that help you look at your site the way Google sees it.
These tools may prove crucial to your organic search strategy because they enable you to focus on the elements of your website that Google deems vital. In this blog, we will talk about six such tools that assist you in running a site analysis like a marketer and a Google bot! (more…)
Throughout my career, I have encountered numerous people who have asked me why many of my SEO (Search Engine Optimization) team members are poached by other teams.
The answer remains the same: True SEO experts evolve quickly and continuously develop their skill set. Successful SEO is a bit about what you know and more about what you can get done.
Talented professionals are experts at evolving their skills and adapting to the frequent changes Google makes on a recurring basis. They also understand how an organisation works across the different functions in their organisation.
Every manager is looking for a person that can learn things quickly and already know how to work cross-functionally to reach the target. These are essential characteristics of a rock star on the rise in a company. (more…)
If there’s just one thing that bothers me about link-building task, it is the thought that only one type of link will work, and anything else is going to cripple the site. Or…
- Guest posts will get you penalized.
- The client will not accept an image link, a nofollow or the anchor text isn’t what they specified.
- Directory links are of no use
And the list goes on and on.
Most of the time, I proceed with it after explaining risks and rewards, however, I need to be a good educator and advocate for a broad link profile. (more…)
Being SEO experts, we talk length about how to create the finest websites, produce the best content, and provide the best value. Though these are all important points to remember, it is also important for us to be able to identify and recognise signs that Google is looking for.
Google quality updates seemingly occur monthly, and since the Fred event of March 2017, the issues related to website quality have begun to take centre stage.
Section 7 of Google’s Search Quality Guidelines advises the rating team on how to identify the lowest quality pages and emphatically reinforces the underlying goal that the content and websites that Google serves are created to be helpful for users. (more…)
Every business eyes to get more visitors to the website. It is because higher traffic means more impressions, signups, purchases, and ultimately more revenue. Capturing traffic from crowded, diverse and evolving search results is becoming difficult.
The best way to attract an audience is through SEO. This case study will help you in increasing web traffic by building an SEO strategy from the ground and growing from zero to 100,000 visitors.
- Start Slowly
There are limitations at the time of starting a new site. Outdated low-quality content, low link counts, bad exact-match domain, and lack of names of big brands can take a toll on your website ranking in SERPs. There are ways to develop world-class content which targets specific SERPs. Separate your content from your competitors by making:
- Brief, clear, and eye-catching copy.
- Using original photographs.
- Custom-built graphics.
- Optimum formatting.
We can make our pages successful on SERPs by serving right content to our searchers. (more…)
In 2015, SEO industry has got numerous exciting updates throughout the year. Mobilegeddon is the most important update which penalized sites with lower compliance on mobile affecting local ranking. A new algorithm for contents has been updated and over a dozen of minor updates from Google. Mobile devices starting to influence search engines result and future of search in term of user behavior.
Search marketers are eagerly waiting for 2016 to find out the changes in SEO industry. This upcoming year may see few landmark shifts in the search industry. Here are the top 7 SEO trends that are expected to dominate the whole year. (more…)