It is hard to accept that there was a time when social media was not a part of developing small businesses. In spite of the struggles faced by businessmen in using the social media to promote their products and engage their audiences, they are learning and gaining confidence in practising their social media skills. In 2012, about 54 per cent of the small businesses showed their lack of knowledge and asked for help in using the social media after participating in the survey administered by Constant Contact. Currently, that percentage has dropped to 45. This has shown the success, with 72 per cent of businesses saying that their online marketing skills and efforts across the mediums that matter a lot, including mobile, web, social, email are working.
Internet savvy people know that the exciting and valuable contents engage their audience. The online community discourages self-promotions which means using social media as a free advertising platform. Due to this, small businesses face a challenge in striking a balance in using social media to promote their business and engage their audience. (more…)