Topic: Yahoo

Yahoo Rolls Out Product Ads on Search and Display

yahoo-search-featuredYahoo rolled out its own version of product ads on search and display on Thursday. Interestingly, the ads can show up in search and display on mobile, tablet and desktop devices.

Kohl’s, Wayfair and Overstock are the lead retailers that have created this new ad format for Yahoo. The announcement came just two weeks before the Black Friday weekend. The technology partners of this venture are Commerce Hub, Merkle RKG and ChannelAdvisor. (more…)

Yahoo Signs Deal With Firefox To Increase Users Via Java Installs

yahoo-javaYahoo has signed deal with Oracle to increase its search share and user base in internet. The agreement was signed with Oracle providing ties with Yahoo on the new Java software installation. Marissa Mayer – the CEO of Yahoo announced about the agreement at the company’s annual shareholder meeting on Wednesday. The Yahoo spokesperson confirmed about the deal saying it is a three years deal with Oracle, but declined to comment on the share of financial term of the agreement. (more…)