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Content marketing strategy has become an essential part of any online marketing campaign. The research conducted by the Content Marketing Institute shows that more than 80% of B2B employees have a content marketing strategy, but only a third of these have documented that very same content marketing strategy.The process of creating an entirely functional
A sudden Google algorithm update often leaves marketers equally confused and concerned. It seems as if they wait for you to get your ducks in a row and then come up with an update that makes your efforts obsolete.Indeed, they are very open about the fact that they are doing