According to a report of comScore, 50% of all searches will be done through voice search by 2020. This statistics is enough to find out the growing popularity of voice searches in the modern day. The trend is set to increase immensely in the coming years as predicted in various reports and research.
As a marketer, it is the right time to think and employ new techniques that enable you to come up in the voice search results. Once you mastered the methods, you can tap the organic searches to increase traffic and sales of your business offerings.
Without delay, let us look at the top 8 ways to optimize your contents for the voice search –
1. Create content in conversation style
Write your content in conversational style or as you talk with a person. Keep the conversation going on rather than ending. Understand how a user ask a question to get a quick response from the search engines. Framing your questions that command response in conversational style increases your chance of ranking higher.
2. Optimize for mobile search
First, make your website mobile friendly. Optimize your contents focusing on the mobile users’ queries which are usually used in the voice search. Here are some keywords which are popular among the mobile searches – “when,” “how,” “what,” “who,” etc. Use these keywords to frame the question, and a quick answer would help to come on the top of the search result.
3. Add Relevant FAQs in Website
Adding FAQs on your website is an essential way of clearing doubts of your visitors. Make sure to add FAQs for long tail and voice search traffic queries. Answering the fundamental question related to visitors create an opportunity to increase traffic on the website.
4.Think like a customer
As marketers, we try hard to pitch our services and products on every message. Overly promotional messages are often interruptive and create zero engagement with the content.
Make your voice heard optimizing your brand message thinking like a customer. You must add value to your customer in the news instead of pushing only marketing message. If you think of service first, optimization will follow naturally.
5. Use SEO voice searches optimization
Optimize the SEO contents to be suitable for the voice searches. Though SEO for voice search uses similar tactics, yet you can incorporate long-tail and contextual phrases instead of focusing on the main keyword only. Using the structured markup in the content help Google to understand your content better to show in the result.
6. Understand the context
With the emergence of mobile search, people search behavior has changed slightly depending on the device they are using. For near me searches, new search phrases have been created. It is essential to understand the context first and frame your content strategy based on the topics.
7. Search for long-tail search queries
The text search usually is one to three words long only. But, voice search key phrases are often longer and conversational style. Marketers must search and identify the long tail phrases and queries used by potential customers before adding in the content. It is essential to look for the pattern and common words used in the call to add in framing questions. It is an important strategy to drive more relevant traffic from voice-related searches.
8. Provide more value
Focus on adding more value in your contents while framing for voice searches. You must aim to deliver more utility, simplify and engage the audience. Having a high and unique value proposition on the contents is more likely to get clicks than others.
The voice search is going to take over text search queries on the search engine in the coming year. It is essential to prepare your contents and website to tap the growing users. But, you can do so only following the guidelines and increasing accessibility of your site for smartphone and Virtual assistant users. Research the conversational style, key phrases, and other features necessary to make your voice content strategy a success.