Every good digital marketing agency will offer a complete website audit before starting the search engine optimization (SEO) service. And, it has many positive impacts on an SEO campaign success and traffic generation for a business.
What is a website audit?
A website audit is an analysis, done manually or with review tools, that helps to identify the technical and other problems of website architecture. After the inspection, an owner knows where the website has technical and other errors for a quick resolution. As a result, the site’s technical performance gets improved.
However, a complete SEO audit will review many things. Here is the list of things evaluated in the SEO audit process:
- Website performance and score.
- Engagement of visitors with the site.
- User experience
- Traffic from organic activities and paid advertising.
- Analysis of a site health
Why is website audit important for a company?
The audit helps to find out the errors of a website that may result in Google penalties, prevent users or search engine robots accessibility, and hinder site performing to maximum potential. It also results in bad user experience and hampers ranking of the site in search result.
Google has 200 ranking factors of a website in the SERP, and an optimized site is one of the top factors for it. So, the SEO audit provides a review of website’s ranking signals with what is working good and what needs to be fixed.
If you are not convinced yet, let us see the top 6 benefits of a website audit:
Increase the profitability of a business
Everyone wants to visit a fast and optimized website online. Sites taking more than 4 seconds are more likely to lose a significant portion of their traffic and leads.
In other words, any error pulls down your website. However, an error-free site is bound to deliver a fantastic user experience which impacts on any business engagement and ROI.
Review of complete site health
An audit assesses a website on various parameters and offers suggestions of technical gaps, content structure, and other factors.
The report will tell you about the web page speed, mobile compatibility, broken links, site architecture, or duplicate contents which cause severe problems in SEO ranking. As a result, you will discover opportunities to improve your performance indicators. It becomes vital to find out and fix them as soon as possible.
Social Media presence audit
Creating a social media presence is an integral part of SEO activities. It brings a lot of traffic and brand awareness to a business. In addition to that, an active social media campaign has the potential to create engagement and drive qualified leads to your business. Hence social presence audit becomes an essential thing for any business.
Many SEO review tools offer insights into social shares, likes, and other activities in a simple report. It helps to find out which channels provide maximum impacts or engagement with your brands. It becomes easy to take further course of action and strategies.
Audit Competitor Website
Knowing your competitors may be advantageous for your business. When you audit competitors, you discover opportunities to grow and implement strategies to compete with them. In this way, you acquire information on their tricks and plans to use in your promotion.
Find out duplicate content
Duplicate contents are a serious issue faced by most of the businesses operating online. The website having plagiarized contents will not have top ranking in the search result. If the percentage of copied material is higher, there is a possibility of getting a penalty from Google.
Apart from that, there will be a suggestion on which keywords to use in a page. There shouldn’t be keyword stuffing, which is not good according to Google guidelines. Thus, it is better to fix the issues as soon as possible.
Point out incorrect SEO optimization
Succeeding in the SEO campaign needs optimization of many things. It starts with writing title and meta description to inform the search engine about the service on the page. There are guideline and word limit in writing that the description. SEO Yoast is one of the best tools for this purpose.
Further, there will be a suggestion for increasing the mobile-friendliness of your website. It has become an important ranking factor for a site now.
The report will also offer information on the backlink, domain score, content strategy, and ranking of keywords according to your business offering.
An SEO audit is an ideal way to diagnose the problems or weaknesses of your website. The report will provide a vivid analysis of the website performance, analysis and suggestions for improvement. In short, the website audit may be a step to your digital marketing success.
Go for a free website audit now.