Earlier, we used phones for everything! We used to call shops to inquire about a store and buy products from a catalogue over the call to have them shipped to our places. Enter the digital world! With the widespread access to the internet, we became consumed with the idea of connecting with our audiences digitally….
According to the IAB, mobile drove around $6 billion year-over-year increase in search spend and surpassed desktop for the first time in 2016. Let’s look at the significant trends, launches and news so far from Google AdWords and Bing Ads in 2017. Conversion tracking and attributions The first half of 2017 witnessed the final sunset…
Many changes to the services offered by Google will impact its pay-per-click (PPC) advertising customers in the upcoming years. A variety of changes bring shifting trends in the search and PPC industries, concerning the strategies utilised by search engine developers and the behaviours of their users. A strong PPC strategy requires constant tweaking to be responsive to…
Pay Per Click (PPC) advertising is offered by Google, LinkedIn, Facebook, and Twitter. PPC advertising has evolved rapidly since Google launched AdWords in 2000. Most of the advertisers are using paid ads for the promotion of products and sales. Some advertisers think PPC is an expensive affair and question the effectiveness of this strategy. It is costly…
Some marketers think pay-per-click (PPC) advertising and inbound marketing are opposite to each other. But, PPC is exactly a subsidiary of inbound marketing. Though PPC is slightly different it’s a subset of inbound marketing using matching keywords to a target audience who are already looking for them. Thus, PPC is a useful part of inbound marketing. This…
Companies are using paid advertising to gain quick traffic, sales, and profit in the market. PPC advertising enables companies to increase the conversion rate. But, it is important to track ROI to find out the profit from advertising. Otherwise, it will be like shooting an arrow in the dark without knowing the target. This is an important…
Online marketers are using lots of tools and methods of getting more traffic on the site. Pay per click is one of the most important and favourite ways of getting more traffic on the website. This is because it helps in getting the fast result in your website and thus, increased ROI of your business….
Although you have hundreds of ways to get your website or your services promoted online; but still you are on look for the best one. When it comes to the most result generating tactics, I bet guys you try to go for PPC campaign. Most of the companies used to have this Pay Per Click…
Are you wondering how you can outplay your rivals when it comes to ranking of your websites? In this competitive business world, one is never free from any sort of competition. Online marketing has become more intensely competitive as compared to any other sectors. However, if you find yourself in need of some helpful tips…
Most of the times you might have seen people managing Pay Per Click shortly known as PPC in a beneficial way. Having seen them you perhaps desired to run your own PPC campaign. Friends, being your honest fellow, I must say you have to take care of certain things and pay your focus to it…
