Do the keywords of top-level domain get a ranking boost from Google? The top-level domain contains keywords like. Live, News. Attorney and so on. This question started making around in the SEO industry soon after a sponsored controversial post in Search Engine Land.
Clearing the air, John Mueller confirmed that Google doesn’t count on keywords rich TLD URL for ranking, in a hangout to Search Engine Land. In fact, Google totally ignores the domain names while ranking the keywords in the search result.
In his 12:45 minute hangout, he stated that TLD has no role and it is not taken into account while delivering ranking to the keywords in the web.
The controversial post, “can be moving to a new TLD boost search rankings?”, posted in Search Engine Land sent shock waves in the search community across the globe. In that article, it has shown that a lawyer has got more organic traffic shifting from a.Com to. Attorney domain.
Both Mueller and Gary Illyes from Google said, it is not true and asked webmasters not to change from the current domain to new TLDs as it won’t bring any ranking boosts.