Google has started giving “mobile friendly” designation to websites optimized for mobile. It is shown to encourage mobile users to browse the website to get the required information easily. The mobile-optimized websites are being given special preference by Google in delivering in the mobile search result in comparison to those that are not. In this way, websites are losing lots of visitors every day coming from mobile devices. It is also affecting SEO efforts as Google is placing importance on the optimized site before showing the mobile result. Further, visitors from mobile are increasing day by day in the market. Hence, it is a high time to invest resource in making website mobile friendly to get favours from search engines and increase traffic.
Using of a responsive website has become a trend and essential for those willing to get higher ranking in both desktop and mobile-based search result. The responsive website provides optimal view experiences to a visitor in all devices. Users coming from mobile devices don’t need to scroll down to get the searching information. It greatly enhances click-through rate and user experience in a website. But, a website not ready for mobile would be difficult for a mobile user to browse increasing bounce rate. The lower rate of retention of visitors affects SEO ranking and quality of a website. So, despite the best efforts on SEO, the websites will get lower ranking in search result.
Though Google hasn’t announced the website’s mobile-friendly feature as a ranking factor very soon it will do so. It has already placed guidelines to a webmaster to make websites devices friendly. Further, a huge percentage of visitors are using mobile in getting information and buy essential commodities. It can’t ignore the problems faced by users while browsing a website not optimized for mobile. Google has already started penalizing websites by showing lower ranking. Get ready to get the favour of Google in SEO effort by optimizing your website.
There are many reasons to start using mobile-friendly website. With the rising of mobile users, streamlining your website can bring lots of revenue to a company. All your competitors are using this feature to increase traffic and you will be left behind in a race if you don’t use. It is obvious that a website with mobile-friendly designation would get more importance from Google in the coming years. SEO gurus are advising companies to go for mobile seeing the growth in the market. Is your website mobile ready? Google has provided an essential tool for users to analyze the website and find out if it is mobile friendly. Click on the link to check your website: https://www.google.com/webmasters/tools/mobile-friendly/.