It is always important to be able to communicate effectively with your client and deliver him a perfect design. In a way, there will be lots of shortcomings in the process of communication and in understanding your client’s requirement. The level of standards in clients mind differs from one client to the other. If one of your client`s idea is good then another client`s idea is average and they will want more and their expectations level goes higher and higher.
One or the other way we are making our living by doing our client`s work and accepting their new projects. Whereas, each one us has a certain capability to handle a certain amount of work and its very true that none of us wants to spend so much of unnecessary time spending in revision and trying out a different design. But the client`s should be able to see the effort which is put into the design before throwing it in the bin.
It`s always difficult and often rare to find the best design being presented in the first round itself. However, if you are able to provide a design which the client likes and if he is able to see the potential and effort put into it, is worthwhile. In fact, there is no as such a thing which is considered as “perfect” design, but there is an idea that design has called “perfect” potential put into it which the client should be able to find it.
Below are the few things, which can help you make your website design services better and effective for the client. Just follow this few things which can be a great asset in designing the web design.
Distinguish the brand
One of the most important and the most over-looked thing is when it comes to creating website designs, especially if you don’t use a design brief. When you are starting your design for the client, it is very necessary to ask what type of design they need and mainly what colors they like. Asking question about the business and what they actually do gives a better and deeper understanding of their needs. And once you have known the actual need, then you can find out the types of things they like and it becomes very easy to move on and create something specifically for that brand. This will help you to design exactly what your client’s need and his requirement. Remember, this approach will help your client in terms of SEO also.
Do research about the industry
Researching the client’s industry is the second most important and which is often ignored by the freelancer. But once we know the need of the client, we are able to fulfil the need and prepare the design what we think should be designed. When you are working as a freelancer for a particular client it’s very necessary to be anxious and ready and exceptionally important to know as to what is going on in the client`s industry. Under researching, there are certain points to be focused while you are working for the client.
First of all, you have to know how elegant the design can be. There are certain criteria for designing in one industry and which may not be acceptable in another. So you should know exactly which trend the industry works. There should be a balance. You should not make your client as a laughing stock of their peers and you should not confuse the potential customers and clients.
The second point to be noted here is to find out what is and which is not popular with the customer. The industry, in which you are working, is for the customer than the client who is paying you. So here you have to understand the industry customer, and you create something for them which make them excited about it and ready to go with it.
It will also help you convince your client that your design thus created will help them have a competitive edge in the market and will be extremely helpful in the effort of guaranteed seo also.
This is as usual when we have to create something we get online and go through different design inspiration. When we are strike out on to some design, it should be an inspiration from the design to create something new out of it rather than copy and paste.
The design should be something inspirational and something which we like to see it. We have to think and imagine the design which will be liked by the customer. When it comes to creativity we have to think out of the box. Good creativity and good design can very often lend itself to the beginning of innovation. Creativity is something which we cannot learn but it depends on the interest of the individual.
Pay attention to detail
This is yet another important point to be followed while designing the web for the client. If you are not careful about the minute details then it can throw you out of your job. While working for clients you have to take outmost care about the spelling and little things. Seems silly but can cause you a great problem.
While working, people rush out to meet their deadline. Work with a cool mind and do not rush because the customer and clients see into every detail so it`s best to be detailed as far as possible.
Explain your design:
Though this idea has nothing much to do with still it’s very helpful. As a designer, we understand and like our design and why we did it. Since you have done it so it makes sense to you but it`s necessary that you send the detail which is helpful to your client in understanding your design right there.
Suppose for example if you are sending your logo for the approval why you don’t write a paragraph explaining about your design. This gives less chance for the client to develop a negative feeling because you have explained the idea. Some believe that design should speak for itself, but in the first stages, it doesn`t do always.
Again there is no such thing as designing which does not need revision. The client and customer search for something new in the design. So it should have the quality to attract the customer.