Recently, Google has introduced shopping remarketing list to increase the reach of RLSA campaign beyond the text ads to PLAs and local inventory ads (LIAs). This is an important update for advertisers about retargeting potential customers just after customer-match email listing update. It enables the advertisers to target potential customers using Google products with email remarketing.
The email list would be useful for advertisers to customize attractive shopping bids for cart-abandoners, loyal customers, local shoppers, and even other categories when they will search for products in Google. The remarketing list from Google analytics will be available in shopping campaigns to target as well as bid properly on those users who are in the list.
The update comes just ahead of the holiday shopping season and hence it holds significance. Apart from that, Bing Ads also announced that its own remarketing updates for search and shopping campaigns.
Good news for the advertisers as shopping remarketing list can be applied in AdWords accounts globally now. Advertisers are rejoicing and waiting to see the impact of the update in the campaign.