Google has released “upgraded URLs” for AdWords advertisers using tracking parameters recently. Though, upgraded URLs has been with a beta for API user for months but rolled out globally recently. With this update, the landing page URL and tracking parameters which create destination URL will be separated. The changes made in tracking won’t send the ads in editorial review and history and stats will remain with the ads. The advertisers can weigh the tracking parameter in their accounts and set up new custom tracking parameters.
For Advertisers using auto-tagging in Google AdWords, this change won’t affect account or destination URL handling or even Google analytic data. But, advertisers can use value track and custom parameter to get more information about ad performance. Further, the destination URL option will also be retiring in the next few months.
Instead of setting destination URL, advertisers will use in landing page as “Final URL”. It is the landing that visitors land after clicking on the ads. The Final URL can be used to redirect inside the domain and the tracking parameter. The new URL option will help users to weigh tracking changes with tracking template and customer parameter fields. The advertiser can manage tracking parameter separately in different accounts without resetting ads performance stats. Further, the tracking template will tell AdWords ways to assemble URLs to measure tracking parameter updates across multiple URLs. It will also allow advertisers to create their own tracking criteria and set specific values according to their preference.
Tracking templates are available in the account, campaign, ad group, ad keyword, auto-target, and site link level. But, Google has warned Advertisers that any changes made in ad level will remove the existing ad and submit a new one for review. Hence, Google is recommending setting up of tracking templates and custom parameter at a higher level in order to limit new ad being created and lessen tracking updates management.