Authorship has become a topic of discussion in the Seo industry for some time now. But after the Penguin update of Google in the month of April, it has become a hot topic for the people in SEO companies. In this update, Google clearly indicated that authorship can help the company to get higher ranking in the search engines. There has been a hot debate among the Seo experts in the industry over its importance in the company. Authorship helps users to find the author work more easily by the position of the authority in the Google bots. It is speculated by some expert of the industry that it will be the main factor for web search in future. To prepare for the future, you should start building your author rank from now onward and increased engagement in the Google+. Let us find out the tip given by Google to the webmasters to use for the benefit of the company.
Google has announced some tips on the Authorship of companies to improve their strategy and effort in getting more traffic on the website.
- Authorship is to be used when only one author has written the content. It should be avoided in case of multiple authors of a page taken from snippets of content.
- If the content of the page is written by multiple authors in that case, it should not be used. But you can tag only one author in this case.
- Use rel=author tag for only real people and use a real=publisher tag to show your business authorship.
- Sometimes, many articles are found on different websites and created by one person but in this case, authorship should not be used.
The intention of authorship is to give real credit to real authors. A company employing the author does not want to give this credit to him/her and takes total control of content written in the company. But giving real credit and allow to use its own Google+ profile really helps to get top position in the long run. But still, if you want to show business authorship then you should connect contents to business Google+ page.
If you have articles written by one author in different languages then it should be linked to the same profile of Google+ for authorship. This is because the different profile is not necessary for one person. It should not be given in the product description pages even if it is written by one writer as Google does not encourage it. Thus, authorship should not be used in the product description of the company.
As these tips are straightly coming from Google so it should be followed to get the maximum benefit in the website. Authorship has become essential for every company to keep up the pace of change in the online industry. Apply these tips for making authorship for your company.