Google has recently launched the much-waited consumer barometer tool in India. It is an important tool for companies to understand how consumers use the internet across the globe. The tool is helpful for companies willing to keep pace with market trends. It is a treasure for online marketing companies to know about the market and where customers are heading before creating strategies. The portal contains insights of consumers like purchasing behaviours, devices used for purchasing products recently by customers from different countries. Utilizing the up to date marketing trends, the companies can make effective strategies to reach out to customers and achieve success in the market.
Benefits Of Using Consumer Barometer Tool
A company needs to research the market before launching products to achieve success in online media as well as offline. Things which need to be studied by a company are a virtual persona, purchasing behaviour, potential customers, and age groups among others. It enables a company can add relevant features in products to target a particular group of customers in the market. It won’t be possible without researching the market properly and consumer’s preferences. The insight found in the tool would be helpful in creating strategies in this regard.
Consumers are extensively using the internet in getting information or buying essential products from the market. The tool would be extremely useful for companies willing to create an online business and get traffic from online media. It provides information about the devices used by consumers in researching the products these days. Tablet, smartphones, and desktop are the most extensively used devices by consumers around the world. Seeing the trends, it is essential for companies to make all three devices friendly website to get maximum reach and sale.
Consumer Barometer insights have been made after face to face interviews with consumers and online surveys in different countries. It provides data on consumer behaviour on the internet in the shopping, video, and devices used for browsing. The data are shown in the graph and a downloadable report to use by companies. The companies can delve in insights before planning strategies for successful marketing.