Google has reportedly taken action against the websites for participating in private blog networks and also called PBNs. On 18th of September, Google has issued notice to the concerned websites through Google Webmaster Tool on account of “thin content”.
Why Google is Punishing Websites Using PBNs?
Private Blog networks are generally of sites or blogs which are controlled by a publisher but these are utilized to create more links within the networks for a particular content to rank higher in Google. These PBNs aren’t really private to public and Google as it can be seen by the visitors. But, a private name is given to the contents as the public visitors won’t get any benefit and instead made solely for SEO ranking purpose.
Since Google considers “thin content” or low-quality content as spam and it is against the guidelines of webmaster and takes action.
Some SEO companies and webmasters are utilizing PBNs to increase the ranking in Google through link spam and content spamming. Hence, Google has hit all the websites with a manual penalty for using this technique to get an advantage over other. It has sent notice to the webmaster that these contents are not providing any valuable information for the visitors.
But, people practising black hat techniques aren’t seeing the end of PBNs easily. They still hope that good and quality network blogging is still a good option to increase the ranking in Google. But, as we know that Google hates and discourage using of thin content in the website. Though, the news is still unconfirmed but will be a major setback for the companies practising this. Let us wait and see more about the problem in our next update.