Sundar Pichai, CEO of Google, announced during his Google I/O keynote that 20 per cent of queries on a mobile app and on Android devices are being performed through voice searches. He stated about this while introducing a Google’s new Amazon Echo competitor, Google Home on 18th of this month.
But, this 20% figure is much lower than one stated by Eric Schmidt, Google Executive Chairman, in September 2010. This is because he stated that 25% of Android searches in the US are done through voice searches. But, regardless of the precise number, it is visible that voice searches are steadily growing over the years on the internet.
Further, a report on survey data conducted in last December from MindMeld found that use of voice assistant and voice search has increased significantly. About 60% of the respondents said that they have started using voice search and virtual assistants in the past 12 months. The number is expected to increase with growing mobile users over the years.
The popular virtual assistants which are being used by people are Siri, Cortana, Google Voice Search/Now, Viv, Amazon Alexa, and now, Google Home. The virtual assistants are training people to use their voices to be conversational with search and mobile devices.
Searches on mobile devices are increasing steadily and a good percentage of those queries are coming from Voice search. But, the change in search method will have implications for content and SEO services. This is because voice search will be more transactional over time as virtual assistants would be used in bookings and conversions providing little scope for content or SEO promotion in the web.
For instance, Amazon Alexa permits users to order a pizza or an Uber ride now. Google has integrated Uber, Pandora, OpenTable, Spotify, WhatsApp and Ticketmaster into the Google Home. This will be useful for users to get their work done by just using voice search.