Link building strategy is adopted by almost every website owner and SEO Company today. It is done to get quality links from different websites. It is considered as the foundation of all search engine optimization activities, and it actually is. Linking to similar and relevant websites is a definitely good strategy to get higher rankings and increased traffic in search engines. But it all should be aimed to acquire only quality links. Recently Google confirmed that good and practical user experience to your website visitors is very crucial today. If your users are ranking your website higher in their preference list, you will have higher rankings in search engines as well.
But now webmasters are linking to spam and non-relevance websites to get cross-links. This is simply done to increase Page Rank and the overall rankings of the websites. But, practically it is a violation of Google Webmaster Guidelines. Google says Link Scheme may impact the ranking of your website if it is not done according to the guidelines provided by Google.
Let us see which are so-called link scheme by Google. Here is the list:
- Too much cross-linking between the sites.
- Excessive use of anchor text link in keyword with an aggressive campaign of article marketing and guest posting.
- Link created from automated programs.
- Creation of unnatural or not vouched link.
- Advertorial links from the paid article having the link to get higher Page Rank.
- Link with poor quality directory or bookmarking sites.
- Links from press release and articles optimized with anchor text.
- Links from widgets attachments which are distributed to various sites.
Link building is an important part of getting higher ranking in search engines cannot be omitted from our campaign. You must be wondering how to build good links with other websites. Create quality linking with your and popular website. Create a link with only those quality website which is helpful for your visitors to get relevance search in your linked website. Give importance to quality content as it generally brings traffic and brings valuable links from your relevance websites. Develop quality link manually instead of automated devices to avoid spam website linking. The quality link will grow from a quality website if we follow Google guidelines during link building.