In an attempt to provide suitable results to mobile users, Google announced that it is working on a project to deliver the faster result on mobile last year.
According to a report of AdAge, Google’s Accelerated mobile pages (AMP) project will be taking off on coming Wednesday, 24th February 2016. It means users can find mobile-first optimized contents as soon as coming Wednesday but only for few sites first. An announcement of Google falls in line with its user first policy and makes the search engine more user-friendly. An earlier report of Google states mobile searches has surpassed desktop in almost 10 countries across the globe now. AMP is an important project keeping in mind of growing searches from mobiles devices in search engine these days.
Though AMP project was supposed to be launched in February there was no official date for it. The real purpose of AMP is to make the web page load faster for users by reducing lots of elements that need to be downloaded while visiting a web page. It has been found that visitors spend more time on apps than actually on the mobile web. As AMP loads page up-to 85% faster than normal mobile pages it is expected to keep the mobile visitor in site for a long time. AMP has been adopted as a protocol by Google, Twitter, publishers and other organizations. Google will launch their AMP mobile result from next month.
Google has released AMP error reports to help webmasters to make site AMP friendly quickly.
AMP is going to change the game of speed in Google search engine results. The speed of website matters and it is used as a ranking signal. Getting AMP pages in the site doesn’t mean it will enjoy a higher ranking in the search result as it’s just one and other ranking factors need to be satisfied too. Nobody loves to wait for content to open up and AMP will rescue such sites to stick to more mobile users.
You can find out a demo at Google g.co/ampdemo on your mobile.